Cobb AP Price Drop!
#76
My 8 looks like a Smurf
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http://www.cobbforums.com/forums/sho...ice-Reduction&
#78
I zoom therefore I am.
In other news, how much do you guys think it costs for Cobb to manufacture these things? As far as I know all AccessPORTs have the same hardware, regardless of what car they are for. Just software is different, big deal. So you've got that tiny circuit board, an lcd, some buttons, and some plastic.
Considering it takes Apple < $180 to make an iPad, I'd say these things cost Cobb ~$80 to make. Even with this price drop.. they still reap some good profit. Good for everyone.
Considering it takes Apple < $180 to make an iPad, I'd say these things cost Cobb ~$80 to make. Even with this price drop.. they still reap some good profit. Good for everyone.
#80
Just checked Jeff's website, he seems to have a new price of $594!!! I think this is great and will deff. boost sales. I know I will be ordering one as soon as I get the RB DR midpipe and he adds the "buy" button, must be waiting to finalize some things...
#82
Illudium Q-36 Space Moderator
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I've done enough of these things to tell you an hour is not a long time - and I cheat with my software...
I bet including shipping it takes him 1.2-2 ours per full NA tune... that means he is working for about $40-50 bucks an hour...half what a shop charges.
#83
In other news, how much do you guys think it costs for Cobb to manufacture these things? As far as I know all AccessPORTs have the same hardware, regardless of what car they are for. Just software is different, big deal. So you've got that tiny circuit board, an lcd, some buttons, and some plastic.
Considering it takes Apple < $180 to make an iPad, I'd say these things cost Cobb ~$80 to make. Even with this price drop.. they still reap some good profit. Good for everyone.
Considering it takes Apple < $180 to make an iPad, I'd say these things cost Cobb ~$80 to make. Even with this price drop.. they still reap some good profit. Good for everyone.
The software.
The hardware and delivery aspects of the tuning probably didn't set COBB back much with their total R&D costs. The software, however, was comprised of programmers being paid labor costs for decompiling the Mazda PCM code and then adapting COBB's software to interact with all that code.
I've never understood the complaints about the cost for this device to be honest. This device gives you about 90% of the functions of a stand alone ECU at about 1/4 of the cost. Look up prices for an AEM, MoTec or any other big name ECU's and then tack on the tuning costs, dyno time and installation. Those devices still won't give you some of the functions of the COBB.
For the price this device is now there's no reason anyone should go without it.
#84
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Steep for what? $100-$150 bucks profit on each sale - shipping cost gives him about an hour on all your tunes at standard mechanic / tuner rates.
I've done enough of these things to tell you an hour is not a long time - and I cheat with my software...
I bet including shipping it takes him 1.2-2 ours per full NA tune... that means he is working for about $40-50 bucks an hour...half what a shop charges.
I've done enough of these things to tell you an hour is not a long time - and I cheat with my software...
I bet including shipping it takes him 1.2-2 ours per full NA tune... that means he is working for about $40-50 bucks an hour...half what a shop charges.
#85
Illudium Q-36 Space Moderator
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I didn't mean to jump down your throat - but the steep comment kinda pissed me off.
Ever wonder why no one has jumped up to compete with Jeff?... There is a reason for that, trust me.
I'll be the first to say I have ZERO intention of charging people to tune their car - AP or not; to me it just ain't worth it. I'd have to bill out at about $195 bucks an hour just to make it worth my while, and even then I wouldn't want to do it.
The fact that you can get access to Jeff's tune for a hundred bucks or so is amazing IMO.
Ever wonder why no one has jumped up to compete with Jeff?... There is a reason for that, trust me.
I'll be the first to say I have ZERO intention of charging people to tune their car - AP or not; to me it just ain't worth it. I'd have to bill out at about $195 bucks an hour just to make it worth my while, and even then I wouldn't want to do it.
The fact that you can get access to Jeff's tune for a hundred bucks or so is amazing IMO.
#86
The problem with looking ONLY at the production cost of the hardware is you're totally forgetting the most important part of the Accessport.
The software.
The hardware and delivery aspects of the tuning probably didn't set COBB back much with their total R&D costs. The software, however, was comprised of programmers being paid labor costs for decompiling the Mazda PCM code and then adapting COBB's software to interact with all that code.
I've never understood the complaints about the cost for this device to be honest. This device gives you about 90% of the functions of a stand alone ECU at about 1/4 of the cost. Look up prices for an AEM, MoTec or any other big name ECU's and then tack on the tuning costs, dyno time and installation. Those devices still won't give you some of the functions of the COBB.
For the price this device is now there's no reason anyone should go without it.
The software.
The hardware and delivery aspects of the tuning probably didn't set COBB back much with their total R&D costs. The software, however, was comprised of programmers being paid labor costs for decompiling the Mazda PCM code and then adapting COBB's software to interact with all that code.
I've never understood the complaints about the cost for this device to be honest. This device gives you about 90% of the functions of a stand alone ECU at about 1/4 of the cost. Look up prices for an AEM, MoTec or any other big name ECU's and then tack on the tuning costs, dyno time and installation. Those devices still won't give you some of the functions of the COBB.
For the price this device is now there's no reason anyone should go without it.
#87
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I didn't mean to jump down your throat - but the steep comment kinda pissed me off.
Ever wonder why no one has jumped up to compete with Jeff?... There is a reason for that, trust me.
I'll be the first to say I have ZERO intention of charging people to tune their car - AP or not; to me it just ain't worth it. I'd have to bill out at about $195 bucks an hour just to make it worth my while, and even then I wouldn't want to do it.
The fact that you can get access to Jeff's tune for a hundred bucks or so is amazing IMO.
Ever wonder why no one has jumped up to compete with Jeff?... There is a reason for that, trust me.
I'll be the first to say I have ZERO intention of charging people to tune their car - AP or not; to me it just ain't worth it. I'd have to bill out at about $195 bucks an hour just to make it worth my while, and even then I wouldn't want to do it.
The fact that you can get access to Jeff's tune for a hundred bucks or so is amazing IMO.
#91
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