Mazda's First Place in QUALITY AWARD- Germany
06-12-2007, 01:06 AM
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Mazda's First Place in QUALITY AWARD- Germany
Mazda Awarded First Place in Auto Bild Magazine's "Quality Report" for the Third Year Running
HIROSHIMA, Japan— Auto Bild, Germany’s largest car magazine, has ranked Mazda in first place in its highly respected “Quality Report” for 2007, which was published on June 8. This was the third straight year that Mazda has been awarded first place in this annual report.
First conducted in 2001, Auto Bild’s Quality Report compiles the result of seven criteria – endurance tests, car owner surveys (22,795 Auto Bild subscribers), recalls, Germany’s Technische Uberwachung Verein (TUV) report, customer complaints at Auto Bild, type of warranties and the quality of dealerships based on secret service tests – for a comprehensive picture of quality in Europe’s largest market according to brand.
As was the case during the previous two reports, Mazda quality was evident in all aspects of the survey. Especially strong results were achieved in categories reflecting long-term quality: on the TUV report (roadworthiness inspections for cars that are two and three years old) and on Auto Bild’s road worthiness100,000 kilometer Endurance Test – where the new Mazda5 is currently halfway through the test with no breakdowns.
Mazda also scored high on the owner survey for low repair frequency and high body build quality, which enabled the brand to improve on 2006’s excellent result. Results in this year’s report reflecting customer satisfaction and warranty performance –traditional strengths of Mazda models – were once again very positive.
“We’re especially honored that in 2007 Mazda was chosen the winner of Auto Bild’s Quality Report for the third time,” said Dan Morris, Mazda’s senior managing executive officer in charge of marketing, sales and customer service. “This prestigious award is a recognition of the quality of the design and manufacturing built into every Mazda vehicle. And it gives us more confidence as we move forward with our plans to bring even greater levels of quality to all aspects of the Mazda Zoom-Zoom car owning experience for our customers worldwide.”
From Mazda Media
HIROSHIMA, Japan— Auto Bild, Germany’s largest car magazine, has ranked Mazda in first place in its highly respected “Quality Report” for 2007, which was published on June 8. This was the third straight year that Mazda has been awarded first place in this annual report.
First conducted in 2001, Auto Bild’s Quality Report compiles the result of seven criteria – endurance tests, car owner surveys (22,795 Auto Bild subscribers), recalls, Germany’s Technische Uberwachung Verein (TUV) report, customer complaints at Auto Bild, type of warranties and the quality of dealerships based on secret service tests – for a comprehensive picture of quality in Europe’s largest market according to brand.
As was the case during the previous two reports, Mazda quality was evident in all aspects of the survey. Especially strong results were achieved in categories reflecting long-term quality: on the TUV report (roadworthiness inspections for cars that are two and three years old) and on Auto Bild’s road worthiness100,000 kilometer Endurance Test – where the new Mazda5 is currently halfway through the test with no breakdowns.
Mazda also scored high on the owner survey for low repair frequency and high body build quality, which enabled the brand to improve on 2006’s excellent result. Results in this year’s report reflecting customer satisfaction and warranty performance –traditional strengths of Mazda models – were once again very positive.
“We’re especially honored that in 2007 Mazda was chosen the winner of Auto Bild’s Quality Report for the third time,” said Dan Morris, Mazda’s senior managing executive officer in charge of marketing, sales and customer service. “This prestigious award is a recognition of the quality of the design and manufacturing built into every Mazda vehicle. And it gives us more confidence as we move forward with our plans to bring even greater levels of quality to all aspects of the Mazda Zoom-Zoom car owning experience for our customers worldwide.”
From Mazda Media
Last edited by ASH8; 06-12-2007 at 03:38 AM.
06-12-2007, 03:33 AM
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A Hat Trick for Mazda on Auto Bild’s “Quality Report”
Leverkusen, 11th June 2007.
Germany’s largest automotive magazine, Auto Bild, has published its highly-respect “Quality Report” for 2007. For the third year in a row, Mazda ranked first, out-distancing 24 car brands including second-place Toyota and German luxury brands like Mercedes and BMW.
First conducted in 2001, Auto Bild’s “Quality Report” compiles the results of seven criteria – endurance tests, car owner surveys (22,795 Auto Bild subscribers), recalls, Germany’s TÜV Report, customer complaints at Auto Bild, type of warranties and the quality of dealers based on secret service tests – for a comprehensive picture of quality in Europe’s largest market according to brand.
As was the case during the previous two reports, Mazda quality was evident in all aspects of the survey. Especially strong results were achieved in categories reflecting long-term quality: on the TÜV Report (for cars that are 2 and 3 years old) and on Auto Bild’s 100,000 km Endurance Test – where the Mazda5 is currently half-way through with no breakdowns. Mazda6 has been ranked first here since 2004, being the only car ever to come through with no breakdowns whatsoever.
Mazda also scored high on the owner survey for low repair frequency and high body build quality, which enabled the brand to improve on last year’s excellent result. And results reflecting customer satisfaction and warranty performance – traditional strengths of Mazda models – were once again very positive.
from Mazda Europe
Leverkusen, 11th June 2007.
Germany’s largest automotive magazine, Auto Bild, has published its highly-respect “Quality Report” for 2007. For the third year in a row, Mazda ranked first, out-distancing 24 car brands including second-place Toyota and German luxury brands like Mercedes and BMW.
First conducted in 2001, Auto Bild’s “Quality Report” compiles the results of seven criteria – endurance tests, car owner surveys (22,795 Auto Bild subscribers), recalls, Germany’s TÜV Report, customer complaints at Auto Bild, type of warranties and the quality of dealers based on secret service tests – for a comprehensive picture of quality in Europe’s largest market according to brand.
As was the case during the previous two reports, Mazda quality was evident in all aspects of the survey. Especially strong results were achieved in categories reflecting long-term quality: on the TÜV Report (for cars that are 2 and 3 years old) and on Auto Bild’s 100,000 km Endurance Test – where the Mazda5 is currently half-way through with no breakdowns. Mazda6 has been ranked first here since 2004, being the only car ever to come through with no breakdowns whatsoever.
Mazda also scored high on the owner survey for low repair frequency and high body build quality, which enabled the brand to improve on last year’s excellent result. And results reflecting customer satisfaction and warranty performance – traditional strengths of Mazda models – were once again very positive.
from Mazda Europe
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