ASH8

https://www.carglancer.com/mazda-dis...am-diesel-suv/

No 2020 Model Made, MNAO still has 2019 stock.

Well that all went well didn't it, this is what I mean about MAZDA's Dumb and Stupid decisions AGAIN!.
Why the hell would you introduce a Diesel Engine car to North America after the VW nightmare for OWNERS!.
You know the buying public Mazda the ones with the cash.
MAZDA do you think people in the USA are stupid, clearly you do.
And yes, this Covid did not help,.

I said at the time this was a waste of time and money trying to bring Diesel into USA after VW,
and how long was it on-sale for, 8 months?
This will go done in Motoring History as a Massive marketing failure.
Your Diesel engines are Fantastic when new, but that ONLY lasts 6 weeks then the break downs the warning lights.
The diesel engine market is dead for cars forever, but no Dumb MAZDA is 'rumoured' to be
designing a Diesel version of the new Skyactiv 6 Cylinder out in about 18 months, tell us Mazda who is going to buy it.

Tell us you geniuses of brand marketing (the one trick pony of Zoom Zoom), who exactly is going to buy this product, Diesels will be banned in Europe, NA will not want it, Australia only has the Mazda 6 diesel left (all others discontinued) and that does not sell anymore because the engines are unreliable pieces of cra*., oh yeah 'some' in Japan may buy it but all those who rushed to original Mazda's new Skyactiv Diesels have all been burned too.

None of your executives or managers in Japan deserve any salary.

sinkas

jeez

Bladecutter

Well, the good news is that since there is only 1 year of the CX-5 Diesel, the amount sold is probably in the hundreds, and the number of engine replacement claims will be low.
So, the overall damage to Mazda's already poor reliability perception in the US market won't be much.

I'm looking forward to seeing the new Mazda 6 in another year or so.
I have a decent pile of cash waiting for something interesting in a few years.

If it's RWD, has an inline 6 and doesn't look like the MX-30 (which looks like a flaming dumpster fire to me), it's probably going to get added to my garage.
Unlike most people on this forum, I don't need it to have 400+ hp in order to make me happy.
If it has 275 hp, that's good enough for me.

The people who have designed the bodies of everything except the MX-30 shouldn't be punished, while the marketing team, the product planning and release teams, and the diesel engine design teams should be punished publicly.

And whoever is responsible for there not being a new Mazda sports car should be forced to work for Fiat Chrysler Peugeot for 10 consecutive years on the team that selects the bearings for the rear hubs on their next subcompact car.

Is that too harsh?
I think it's an appropriate punishment.

BC.

UnknownJinX

Just do a hybrid already. I have said this before: whatever a diesel passenger car can do, a hybrid can do the same and more. Low-end torque, fuel mileage, you name it. Mazda is also working with Toyota who has a pretty tried and true hybrid system. Take advantage of that.

I know Mazda wants to be different but you have to make sure that people actually like the different stuff you offer.

That will be... us.

Sports cars don't make money. Mazda isn't exactly in that financial position that make anything outside of MX-5.

As for HP, IMO it's more about being able to deliver a wide torque band. Shouldn't be too difficult with a turbocharged engine.

Jedi54

iTrader: (7)

saw the thread title and already knew this was Ash's.

MattMPS

They have been screwed by VW-dieselgate.

They have made a Mazda6 diesel car for racing in USA with the Skyctiv logos on it , and then happened that scandal that have stopped diesel sales all over the world.

The mistake was to insist to sell the Cx-5 in US. Stop the program,and put the money in other things.


But , for the future , Mazda still believes in diesels , Executives of MME have said it clearly. They say that is the only one way to sell big cars here in Eu

Bladecutter

I don't know about you, but I bought my RX-8 brand new back in 2011.
Then I bought my CX-5 brand new in 2013.

I give them my money when they have a product I want.

When I was looking for a sports car in 2015, Mazda didn't have what I wanted to buy, and it was Porsche that got a big pile of cash in exchange for a nicely optioned base Cayman.
275 hp flat six that sounds incredible, and has been a nearly flawless car since day 1.

I'm looking forward to seeing what the 6 looks like next year, and what the engine and interior will be like.
I won't mind adding a good looking sedan to the fleet, at all.

I'd still rather Mazda spit out a 2 door sports car, as again, I would buy it.

BC.

UnknownJinX

Diesel's emissions have always been a problem, really, even before dieselgate. Its nature dictates that you need a lot more maintenance to keep the emissions down, like DEF and particulate filters.

Again, the hybrid makes diesel unnecessary and obsolete. It gets better fuel mileage, gives you good low-end torque, and the price premium over a gas engine-only model isn't massive, either. Batteries in a hybrid also aren't as fragile as some people think if it's done well - they can be kept at charge levels where the wear is very minimal. If you are still worried, somehow, Toyota's got you covered with an 8-year/160,000km warranty on their hybrid system. Pollution-wise, yeah sure battery manufacturing isn't clean, but running a diesel also isn't clean, either.

IMO they should just give it up. It's a dead-end not worth pursuing IMO. Put the money towards the Skyactiv-X if it works as wonderfully as they claim.

UnknownJinX

The thing is that the performance doesn't always sell.

A good example I can give you is Camaro vs. Mustang. By almost all performance accounts, the Camaro SS destroys the Mustang GT(even with PP1) - it's actually able to even give BMW M4 a run for its money. But the thing is, Mustang sells better, likely due to better visibility, better practicality(the trunk space and opening are bigger), and better marketing(more variants like the Bullit and the recent Mach 1). Same with Challenger, it handles like a boat but sells pretty well here in North America. Again, better practicality and marketing.

So the lesson here is that your average consumer doesn't really care that much about the performance and such. It's the practicality and marketing that can make the difference. Ultimately, enthusiasts make up very few of the sales.

Porsche is different in that they have a huge premium on their products, but the upside is that they basically give their buyers whatever they want. You want a manual on the GT3? They have the money to make it happen. You demanding something from Porsche is a lot more likely to happen than you demanding something from Mazda.

As I said, Mazda isn't in the position to sell another sports car. Just a few people buying them is far from enough(unless they pull a Zupr4 so the R&D cost can be a lot lower), they have to pull some clever marketing and appeal to an average consumer to get it going.