I was searching around trying to find paint that would work properly on the steering wheel, it's the red paint if anyone knows where I can find it, it would be greatly appreciated.

 

I dont know if this will help any but i did a quick google search and came up with this. its for leather so why not the steering wheel.. i might grab some for my seats and see how it turns out..have to get custom color though. good luck

http://www.colorplus.com/

 

The entire coating would have to be sanded off and recoated.