Notices
General Automotive Discuss all things automotive here other than the RX-8

Report: Mitsubishi official says Evo franchise is dead

Old 03-02-2011, 01:05 PM
  #1  
That's a lie
Thread Starter
iTrader: (1)
 
Join Date: Jan 2009
Location: I don't wear panties
Posts: 2,320
Likes: 0
Received 0 Likes on 0 Posts
Report: Mitsubishi official says Evo franchise is dead



According to Gayu Eusegi, head of global product development for Mitsubishi, the Lancer Evolution X will be the last Evo the Japanese automaker ever builds. Eusegi says the move is part of a shift in strategy to put the company's product focus and ethos on leadership in EV technology.

To that end, Autocar indicates that Mitsubishi will release eight fully-electric or hybrid-electric cars by the time 2015 rolls around, and make a grab for a big portion of the CO2-reduction market share. It goes without saying that the fun-yet-fuel-swilling Evo just doesn't fit that mindset, particularly since it apes a rally car that no longer exists.

Despite the Evo's huge popularity, Mitsubishi apparently isn't scared of the step and says it's confident that consumers will glom on to the idea and rally behind the brand. By killing the Evo, they're making their intentions plain to an increasingly environmentally-conscious car-buying public.

Eusegi killed dead any notion that the brand would roll out a performance-oriented hybrid as well. "Maybe the world can change, and maybe someday we can do a motor race by electric vehicles. Maybe then we can enter the market agian," he said.

This report of the Evo's death would seem to stand in contrast to multiple reports that an Evo XI is in the works with a hybrid drivetrain. We're taking this latest Autocar missive with a few grains of salt, as we can see how Eusegi may have simply meant that an Evo that relies exclusively on internal combustion is dead - a hybrid Evo would seem to offer a nice technological bridge to Mitsubishi's more electrically minded future.
http://www.autoblog.com/2011/03/02/r...chise-is-dead/
The Reverend is offline  
Old 03-02-2011, 01:15 PM
  #2  
Registered User
iTrader: (5)
 
Join Date: Apr 2010
Location: Bel Air, MD
Posts: 442
Likes: 0
Received 0 Likes on 0 Posts
Well, that's just not cool...
Grog is offline  
Old 03-02-2011, 01:20 PM
  #3  
The Slow and the Serious
 
kvndoom's Avatar
 
Join Date: Jul 2007
Location: Communistwealth of Virginia
Posts: 730
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by Grog View Post
Well, that's just not cool...
"Cool" isn't the future, the way we're headed.
kvndoom is offline  
Old 03-02-2011, 01:24 PM
  #4  
Registered User
iTrader: (5)
 
Join Date: Apr 2010
Location: Bel Air, MD
Posts: 442
Likes: 0
Received 0 Likes on 0 Posts
now that I think about it, does Mitsubishi even have anything to offer other than the Evo? as far as sporty and fun goes

Not eclipses
Grog is offline  
Old 03-02-2011, 01:25 PM
  #5  
I <3 Sushi
iTrader: (21)
 
Spinning Sushi's Avatar
 
Join Date: Aug 2006
Location: SoCal
Posts: 3,967
Likes: 0
Received 0 Likes on 0 Posts
^ TV's and DVD players.

OH! And the electrical connection to our air pump.
Spinning Sushi is offline  
Old 03-02-2011, 01:25 PM
  #6  
The RX-8 is missed
iTrader: (3)
 
2tone's Avatar
 
Join Date: Aug 2005
Location: Houston, TX
Posts: 2,084
Likes: 0
Received 0 Likes on 0 Posts
omg that sounds TERRIBLE, and i'm inclined to think it's a terrible business move.

move over toyota, we have another boring, bland, prius-wannabe on the rise...............
2tone is offline  
Old 03-02-2011, 01:26 PM
  #7  
Moderator Noir
iTrader: (4)
 
alnielsen's Avatar
 
Join Date: Aug 2004
Location: Buddhist Monastery, High Himalaya Mtns. of Tibet
Posts: 12,257
Received 1 Like on 1 Post
^^ Lancer Ralliart
alnielsen is offline  
Old 03-02-2011, 01:27 PM
  #8  
The RX-8 is missed
iTrader: (3)
 
2tone's Avatar
 
Join Date: Aug 2005
Location: Houston, TX
Posts: 2,084
Likes: 0
Received 0 Likes on 0 Posts
a small part of me thinks rev just made all this up, including the site he linked to
2tone is offline  
Old 03-02-2011, 01:33 PM
  #9  
That's a lie
Thread Starter
iTrader: (1)
 
Join Date: Jan 2009
Location: I don't wear panties
Posts: 2,320
Likes: 0
Received 0 Likes on 0 Posts
lmao yes omg 2tone i hacked into autoblog and posted that omg mann
The Reverend is offline  
Old 03-02-2011, 01:35 PM
  #10  
The Angry Wheelchair
iTrader: (14)
 
Vlaze's Avatar
 
Join Date: May 2009
Location: In da woodz, lurking after you
Posts: 1,865
Received 1 Like on 1 Post
Originally Posted by The Reverend View Post
lmao yes omg 2tone i hacked into autoblog and posted that omg mann
Like omg, omg, like, omg.

Vlaze is offline  
Old 03-02-2011, 01:41 PM
  #11  
The RX-8 is missed
iTrader: (3)
 
2tone's Avatar
 
Join Date: Aug 2005
Location: Houston, TX
Posts: 2,084
Likes: 0
Received 0 Likes on 0 Posts
omFg i knew itz!!!!!!!!!!!
2tone is offline  
Old 03-02-2011, 01:47 PM
  #12  
Jedi Master
iTrader: (7)
 
Jedi54's Avatar
 
Join Date: Mar 2004
Location: The Dark Side
Posts: 21,296
Received 664 Likes on 451 Posts
bye bye turbo econo-box
Jedi54 is online now  
Old 03-02-2011, 01:55 PM
  #13  
The RX-8 is missed
iTrader: (3)
 
2tone's Avatar
 
Join Date: Aug 2005
Location: Houston, TX
Posts: 2,084
Likes: 0
Received 0 Likes on 0 Posts
Originally Posted by Jedi54 View Post
bye bye turbo econo-box
heeeeeeeeeeeello turbo rotary

wait...what?
2tone is offline  
Old 03-02-2011, 02:17 PM
  #14  
Wheels, not rims!!
iTrader: (7)
 
SayNoToPistons's Avatar
 
Join Date: Apr 2005
Location: NYC/San Diego
Posts: 6,451
Received 29 Likes on 23 Posts
So the STi VS Evo war ends here .
SayNoToPistons is offline  
Old 03-02-2011, 02:45 PM
  #15  
Strength/Confidence
 
Roidz's Avatar
 
Join Date: Apr 2010
Location: Utah
Posts: 2,428
Likes: 0
Received 1 Like on 1 Post
Originally Posted by Grog View Post
now that I think about it, does Mitsubishi even have anything to offer other than the Evo? as far as sporty and fun goes

Not eclipses
No kidding. What else does Mitsubishi even have?
Roidz is offline  
Old 03-02-2011, 04:43 PM
  #16  
Phone Booth'd
iTrader: (4)
 
fuztupnz's Avatar
 
Join Date: May 2009
Location: Cincinnasty
Posts: 2,441
Likes: 0
Received 0 Likes on 0 Posts
good bye EVO. you'll be missed.


I hope subaru doesn't go limp with no competition now.

Last edited by fuztupnz; 03-02-2011 at 09:42 PM.
fuztupnz is offline  
Old 03-02-2011, 09:24 PM
  #17  
Senior Member
iTrader: (1)
 
8 Maniac's Avatar
 
Join Date: Oct 2005
Location: Aki City, Japan
Posts: 3,814
Likes: 0
Received 0 Likes on 0 Posts
That's kind of really depressing... I always favored the evo over the sti and liked the X.
8 Maniac is offline  
Old 03-02-2011, 09:26 PM
  #18  
Registered
iTrader: (12)
 
chino0314's Avatar
 
Join Date: May 2008
Location: Miami, Florida
Posts: 1,784
Likes: 0
Received 0 Likes on 0 Posts
so toyota and mitsu have no sports car left :/
chino0314 is offline  
Old 03-02-2011, 09:34 PM
  #19  
Smile,It confuses people!
iTrader: (6)
 
mushkid's Avatar
 
Join Date: Dec 2009
Location: Miami (RiceVille)
Posts: 402
Likes: 0
Received 0 Likes on 0 Posts
so all the toyota sports cars are gone?...

and all the evos are gone?


ill just have a coke.
mushkid is offline  
Old 03-02-2011, 09:55 PM
  #20  
Senior Member
iTrader: (1)
 
8 Maniac's Avatar
 
Join Date: Oct 2005
Location: Aki City, Japan
Posts: 3,814
Likes: 0
Received 0 Likes on 0 Posts
Just mentioned this to someone and they brought up the eclipse... though I'm not sure I count that beyond "sport...y".
8 Maniac is offline  
Old 03-02-2011, 10:37 PM
  #21  
Registered
 
shazy's Avatar
 
Join Date: Oct 2008
Location: Montreal,QC
Posts: 2,256
Likes: 0
Received 0 Likes on 0 Posts
FAIL
WELCOME TO A NEW BORING AUTOMAKER!
Mistubishi...
So I guess the WRX is still in the game
shazy is offline  
Old 03-02-2011, 10:40 PM
  #22  
Senior Member
iTrader: (1)
 
8 Maniac's Avatar
 
Join Date: Oct 2005
Location: Aki City, Japan
Posts: 3,814
Likes: 0
Received 0 Likes on 0 Posts
Wonder how much this might help Subaru... they might end up picking up some of lost evo sales as a result of this.
8 Maniac is offline  
Old 03-02-2011, 10:52 PM
  #23  
Koi no Ousama
iTrader: (25)
 
TeamRX8's Avatar
 
Join Date: Apr 2005
Posts: 21,048
Received 347 Likes on 282 Posts
Considering they invested a fortune to make the Evo X too big, too heavy, and too expensive it's no surprise

Poor choices generate poor results
TeamRX8 is online now  
Old 03-02-2011, 11:12 PM
  #24  
Registered
iTrader: (2)
 
Chris_Bangle's Avatar
 
Join Date: Nov 2005
Location: Toronto/Windsor
Posts: 819
Likes: 0
Received 0 Likes on 0 Posts
^ I agree with the man. Who cares about it being done, it was done with the EVO X.

Both Evos and Imprezas were going downhill since reaching their peak with EVO VI and the mk1 turbo, Tommy Mak edition or P1 anyone?
Chris_Bangle is offline  
Old 03-03-2011, 12:54 AM
  #25  
I drive at Red Line.
iTrader: (1)
 
DocBeech's Avatar
 
Join Date: Jul 2010
Location: Dallas, TX
Posts: 2,137
Likes: 0
Received 1 Like on 1 Post
They still make great televisions. Like the Laser TV - http://www.mitsubishi-tv.com/product/L75A91

but on a sad note I like the way the EVOs look
DocBeech is offline  

Thread Tools
Search this Thread
Rate This Thread
Rate This Thread:
You have already rated this thread Rating: Thread Rating: 0 votes,  average.

Quick Reply: Report: Mitsubishi official says Evo franchise is dead


Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

© 2019 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.