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Mazda6 Europe news

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Old Feb 19, 2008 | 12:02 PM
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Mazda6 Europe news

Seems they are getting diesels (obviously), but the article states that the US may not get a wagon and hatch version. The US is already getting a different (though probably similar) body style, I just don't see why they're dropping a hatch version.

I was thinking a hatch 6 would be my post RX-8 have-to-be-sensible-about-my-thirties purchase. Maybe I'll just hold out for the next 'Speed3, or by then maybe I can afford something with a little bit of luxury.

http://www.autobloggreen.com/2008/02...launched-in-e/

Conforming with their emissions set-up, the approximately 140hp diesel gets a combined 42mpg! That's freaking awesome!

michael
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Old Feb 19, 2008 | 12:23 PM
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very nice. i cant believe they will drop the wagon AND hatch. i know sales were not what they hoped but that wgon was the nicest one out there AND if the new NA hatch could look like this




they are insane for not building one. maybe just not at launch like last go 'round. but they should know that not having the current/previous gen hatch at launch is why i dont own one


then again maybe they are building a coupe....
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Old Feb 19, 2008 | 12:38 PM
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The original hatch was a looker along with the sedan. The new ones are that much better. I was never really all that excited over the wagon body style, sorry wagon lovers.

I think I'd be quite interesting to see a 6 coupe do battle with the Altima and Accord. I'm sure the 6 would spank those without breaking a sweat in both performance and style.
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Old Feb 19, 2008 | 01:29 PM
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On the Mazdausa.com homepage, on the bottom right there is a link for the 2009 Mazda6. Currently it just goes to a information page, but I signed up anyways... lets see what happens.

http://www.mazdausa.com/MusaWeb/disp...draiser.action

I would have figured we would have heard something about the new (American) 6 by now.
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Old Feb 19, 2008 | 01:46 PM
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drops in August
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Old Feb 19, 2008 | 03:30 PM
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The hatch looks good but I agree Mazda should focus on the sedan and coupe first.

Did Mazda delay the US introduction until August? I thought originally their plan was spring.
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Old Feb 19, 2008 | 03:36 PM
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they've been saying summer and now im hearing august.

interestingly enough i just saw today that their ad agency just picked up some talent
By MARK RECHTIN, AUTOMOTIVE NEWS


Mazda's North American advertising just received an additional dose of zoom-zoom.

Rob Strasberg, the creative brains behind the Mini launch and the Volkswagen "Unpimp Your Auto" and "Safety" campaigns, has been hired as chief creative officer for Mazda's agency, Doner Advertising.

Strasberg comes from Crispin Porter + Bogusky, where he was creative director. He will start at Doner in March. Strasberg's to-do list includes all Doner clients--such as Quaker State, Serta, Electrolux and Expedia. But Mazda represents 15 to 20 percent of Doner's total budget, notes Tim Blett, president of Doner's automotive division.

"Rob is coming in at a good time because the brand has made headway and is poised to make a move," Blett said in an interview at the National Automobile Dealers Association convention in San Francisco last week. "He's an all-star creative guy."

Mazda launched the zoom-zoom campaign in 2000 and has expressed no desire to move away from the theme. Its recent reliance on crossovers and SUVs for sales, however, might not mesh with the idea of building sporty cars.
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Old Feb 19, 2008 | 03:59 PM
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This Mazda 6 for the US is the single most important car in Mazda's history.
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Old Feb 19, 2008 | 09:19 PM
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Originally Posted by Startl_Respons
This Mazda 6 for the US is the single most important car in Mazda's history.
I'm not disagreeing with what your said, but it seems like for the past car generation, EVERY new vehicle in the mazda line-up has been the single most important vehicle to debut.

The CX-7/9 were important, and opened Mazda to a new segment. The Mazda3 was hugely important on a global level (as will the next one be). The MX-5 was also important in the competition with the Pontiac Solstice. The last 6 was important because it was THE vehicle that was supposed to enforce the Zoom Zoom mind-set. The Mazda5... eh, maybe it was a generation too early.

Over the past few years, Mazda's been on the up and up... I think this year, they almost broke 300K units sold in the US. Those numbers are similar to BMW's I think (and their cars cost twice as much) Zoom44 probably knows better than me.

Mazda is walking a fine line between mainstream appeal (without mainstream bland), and niche preference for sportiness. And every car they make has to deliver on that promise while producing a value for the customer. That makes EVERY car Mazda introduces the most important one until the next one comes down the pipeline.

michael
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Old Feb 19, 2008 | 09:42 PM
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Originally Posted by mtrevino
I'm not disagreeing with what your said, but it seems like for the past car generation, EVERY new vehicle in the mazda line-up has been the single most important vehicle to debut.

The CX-7/9 were important, and opened Mazda to a new segment. The Mazda3 was hugely important on a global level (as will the next one be). The MX-5 was also important in the competition with the Pontiac Solstice. The last 6 was important because it was THE vehicle that was supposed to enforce the Zoom Zoom mind-set. The Mazda5... eh, maybe it was a generation too early.

Over the past few years, Mazda's been on the up and up... I think this year, they almost broke 300K units sold in the US. Those numbers are similar to BMW's I think (and their cars cost twice as much) Zoom44 probably knows better than me.

Mazda is walking a fine line between mainstream appeal (without mainstream bland), and niche preference for sportiness. And every car they make has to deliver on that promise while producing a value for the customer. That makes EVERY car Mazda introduces the most important one until the next one comes down the pipeline.

michael
Except for the rotary.
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Old Feb 20, 2008 | 06:23 PM
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Originally Posted by zoom44
they've been saying summer and now im hearing august.

interestingly enough i just saw today that their ad agency just picked up some talent
We'll see what this guys can dish out for the 3 and 6 launch.
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