ASH8

https://www.automotiveworld.com/news...design-awards/

New Mazda CX-30 and MX-30 win 2020 Red Dot design awards!!

The new Mazda CX-30 and MX-30 have both been recognised in the ‘Red Dot: Product Design 2020’ awards. The CX-30 compact SUV and Mazda’s first all-electric car, the MX-30, join the growing list of award-winning Mazda models designed under the Kodo: Soul of Motion philosophy.

The new Mazda CX-30 is the second production model created with the latest evolution of the Kodo design philosophy – artful design, rooted in traditional Japanese aesthetics. The honing of every element according to the ‘less is more’ principle has resulted in clean, beautiful surfaces on the CX-30 and brought an entirely original look to the compact crossover SUV segment.

“The Japanese master craftsmen have always prized simplicity of form, of being beautifully pure,” says Jo Stenuit, Mazda’s European Design Director. “This inspired our designers to trim back elements and create something dynamic yet elegant, restrained yet vital. This is how we perceive Japanese aesthetics – a sensibility that has created emotionally moving cars.”

The Mazda CX-30’s high quality, human-centric interior combines ergonomic excellence with state-of-the-art technology. The latest developments in Mazda’s Skyactiv-Vehicle Architecture harness people’s inherent balance ability for more natural and intuitive control of the vehicle. And the powertrain line-up features Skyactiv-X – Mazda’s revolutionary petrol engine which delivers diesel-like efficiency.

Though retaining the beautiful, hand-crafted forms of Kodo design, the styling of the Mazda MX-30 represents an exploration of a more modern aesthetic which focuses on the futuristic values and lifestyles that are beginning to emerge.

“This new approach has resulted in an original design that embodies the expansion of Kodo’s expressive range,” explains Mazda MX-30 Chief Designer Youichi Matsuda. “The exterior is uncompromisingly simple to emphasise its beauty as a solid mass, and the cabin design – with its framed top and freestyle doors – embodies an image of lightness while proactively incorporating sustainability as an element for the interior materials.. As we begin an era of great change, we want the Mazda MX-30 to show people that our cars can still deliver pure joy of driving.”

e-Skyactiv, Mazda’s new electric drive technology, features a 35.5kWh lithium ion battery equipping the Mazda MX-30 with a range of approximately 200km, far exceeding the 48km average daily drive of European customers. Both the new EV’s Skyactiv-Vehicle Architecture and its i-Activsense safety technologies have been tailored to perfectly compliment the vehicle’s inherently smooth, quiet, all-electric driving behaviour.

These are the eighth and ninth Red Dot awards won by Mazda’s Kodo models to date, following the all-new Mazda3 in 2019, the MX-5 RF in 2017, the MX-5 soft top, CX-3 and Mazda2 (all 2015), the previous generation Mazda3 (2014) and the Mazda6 (2013).

“The winners of the Red Dot Award have proved that they have created excellent products worthy of winning an award,” says professor Dr. Peter Zec, founder and CEO of Red Dot. “The products won over the jury not only through their aesthetics, but also thanks to their incomparable functionality. With their designs, the award winners are setting new standards in their industry.”

Initiated in 1955, Red Dot is one of the world’s largest design competitions. The product design winners, selected this year in 48 categories including cars & motorcycles, have earned the right to use the Red Dot symbol, an international seal of excellence.

ASH8

Well done Mazda....again.

ASH8

As I am talking to myself as everyone is dead (Joke)

Yes, I agree ASH8 that Mazda has done a great job.
In all my years this current crop of Mazda's are probably the best engineered and designed in their history.
(adding the first and last gen RX-7, RX-8 and Cosmo 110, Miata, all the other models were/are very average).

Today one could change the badges to say Mercedes or BMW and people would be falling over themselves buying them,
but because it is a Mazda they are considered cheap, with no crusty snob value.

MAZDA JAPAN must make up their Minds on what they want to do..
YES go upscale and LUXURY, they are basically already there, BUT there is one VERY IMPORTANT
INGREDIENT, and that is the Power Supply, the ENGINES.
MAZDA if you want LUXURY you MUST have more Powerful Engine options as an offer across EVERY model.

You have journalists telling you, you have BUYERS asking you for a Mazdaspeed 3, but NOTHING!!.
What is wrong with you, WHY are you so dam pig headed, YOU NEVER LISTEN, you just pay lip service.
And yes, I get it there are Fuel-Emission standards worldwide which have to be mandated, others car brands can do it.

YOU let opportunities slip you by.
YOU MUST have a Large Engine OPTION at every new gen model release.

UnknownJinX

Nobody is buying a car nowadays anyway... LOL

Some auto factories actually are making medical supplies now.

ASH8

Wow someone else is alive apart from me

Yes, here in Australia New Cars Sales have tanked, it actually started here in November last year (I think we were starting to head for a recession here for the first time in over 29 years (a world recession free record).
Now we and the world will definitely be in a recession.
I am even seeing a depression IF essentials are not available, I hope not, so far Toilet paper and Kleenex are scarce.

F**K the CCP (China Government)....THEY WILL PAY!
Chinese people are great the Government sucks, WHY they covered up, blame the CCP.
Somehow IMO the world will never be the same again.
Borders do and does matter, quarantine does matter.

This Pandemic was only a matter of time with the easy and fast travelling around the world.
As we go forward I see permanent Health Screening Checks done at Airports for everyone via infrared heat screen,
Similar to what is done now in some countries, but just everywhere and a permanent protocol for all International flights, in and out.
Including the cesspool islands of disease called Cruise Ships.
Intercontinental Trains in Europe (anywhere).
Space Travel too.
if you are too hot, you do not travel.

Brettus

iTrader: (2)

Well that escalated quickly ..... agree with you ASH but is it relevant to the mx30 ?
When were they planning on putting the rotary range extender into it ?

northzone

Looked at a CX30 last month in the showroom, was impressed with the overall package. Sister purchased a CX5 just before winter (she wanted an all wheel drive for this winter) but has always felt it was too big, now she is waiting for an opportunity to go look at a CX30. (2 hour drive) My experience with the Mazda 6 convinced her Mazda cars were reliable and I fully agree that Mazda has excellent engineering.

Wondering if the Electrical tech in the MX30 is from the info sharing with Toyota that was signed up a couple of years ago

AQA101

My last post here was in 2008, when I abandoned my second RX-8. Been driving Volvos for the last 12 years. But Volvos become more and more lightweight these days and they just don't have that armored-vehicle-feeling anymore.

So I decided to go for something completely different and ordered the MX-30. Magma Red, of course. Should arrive in December.