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Mazda CEO at LA Auto show

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Old 11-16-2011, 04:10 PM
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Mazda CEO at LA Auto show

CEO Takashi Yamanouchi had this to say about the rotary


"So long as I remain involved with this company, and I have been here 44 years and have no current retirement schedule,there will be a rotary engine offering or multiple offerings in the lineup."

I like the way he thinks. CEO for LIFE!!!

Arigato Yamanouchi-sama

Last edited by zoom44; 11-16-2011 at 04:13 PM.
Old 11-16-2011, 04:16 PM
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That's all I wanna hear from him.
Old 11-16-2011, 04:18 PM
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He's said a mouthful with that statement that begs the obvious question. What's he hiding? When is Mazda gonna stop bullshitting and show their cards?
Old 11-16-2011, 04:18 PM
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We must find a way to keep him alive.
Old 11-16-2011, 04:22 PM
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Originally Posted by New Yorker
We must find a way to keep him alive.


Seriously though, i think i'm in love with him given what he says!
Old 11-16-2011, 04:34 PM
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http://www.autocar.co.uk/News/NewsAr...llCars/260110/
Old 11-16-2011, 04:52 PM
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Well just read this, and IF this happens you can forget any new Rotary only Mazda...

U.S. 54.5 mpg rule may add $2,000 to car prices by 2025

WASHINGTON (Bloomberg) --

A proposed U.S. rule requiring automakers to double average fuel economy of vehicles to 54.5 miles per gallon by 2025 would add an average of $2,000 to the price of each passenger vehicle sold, two agencies said.

The National Highway Traffic Safety Administration and Environmental Protection Agency made the projection in posting the proposal today on NHTSA's Web site. Benefits of $419 billion to $515 billion would offset $157 billion in costs, the highway agency wrote.

The draft detailed a proposal agreed to in July by President Barack Obama's administration and automakers including Ford Motor Co., Honda Motor Co., Toyota Motor Corp. and General Motors Co. to take effect in 2017.


Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1duZaurm6
Old 11-16-2011, 04:54 PM
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if they launch a new one by 2015 then they have 10 years before that new proposal is in effect
Old 11-16-2011, 05:24 PM
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We can only be hopeful

BTW, Your President is about to speak in our Parliament right now.
Old 11-16-2011, 05:31 PM
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Originally Posted by ASH8
Well just read this, and IF this happens you can forget any new Rotary only Mazda...

U.S. 54.5 mpg rule may add $2,000 to car prices by 2025

WASHINGTON (Bloomberg) --

A proposed U.S. rule requiring automakers to double average fuel economy of vehicles to 54.5 miles per gallon by 2025 would add an average of $2,000 to the price of each passenger vehicle sold, two agencies said.

The National Highway Traffic Safety Administration and Environmental Protection Agency made the projection in posting the proposal today on NHTSA's Web site. Benefits of $419 billion to $515 billion would offset $157 billion in costs, the highway agency wrote.

The draft detailed a proposal agreed to in July by President Barack Obama's administration and automakers including Ford Motor Co., Honda Motor Co., Toyota Motor Corp. and General Motors Co. to take effect in 2017.


Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1duZaurm6
That's cars sold by volume though.
Old 11-16-2011, 06:32 PM
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Originally Posted by ASH8
We can only be hopeful

BTW, Your President is about to speak in our Parliament right now.
Perhaps he can stay there a while .

Paul.
Old 11-16-2011, 06:47 PM
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1) it will add $2k to the price of the car, but will save VASTLY more money on fuel over the lifetime of the car. Don't be thick about this - fuel economy technology is a good thing all around, even if expensive up front.
2) THIS CEO IS AMAZING. And frankly, even if devoid of content per se, this is the most direct statement from a leader of mazda regarding this issue lately. Wonderful to hear...
Old 11-16-2011, 10:04 PM
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"So long as I remain involved with this company, and I have been here 44 years and have no current retirement schedule, there will be a rotary engine offering or multiple offerings in the lineup."



So since 2012 will be the last year for the 8 in Japan and the CEO says there will always be a rotary offering or offerings in the lineup, doesn't that mean there has to be a new rotary car for 2013?
Old 11-16-2011, 10:09 PM
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Rotary revival! That's all i wanna hear. The future of the rotary is still alive and well. Thank you CEO Takashi Yamanouchi.
Old 11-16-2011, 10:38 PM
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if/when they do offer a new rotary do you think it'll be something similar to the 16x or possibly a 3 rotor?!?!? that would be exciting
Old 11-16-2011, 10:52 PM
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mazda will never bring back the 3 rotor. ever.
Old 11-16-2011, 11:24 PM
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I'm hoping a new rotary comes out before 2013 as I'm looking to get a new car by then.
Old 11-17-2011, 01:04 AM
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"there will be a rotary engine offering or multiple offerings in the lineup."

yeah......

my bet...hybrid rotary on the way.....expensive powertrain---> more than one model
Old 11-17-2011, 04:05 AM
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Originally Posted by elysium19
1) it will add $2k to the price of the car, but will save VASTLY more money on fuel over the lifetime of the car. Don't be thick about this - fuel economy technology is a good thing all around, even if expensive up front.
What I find amusing is not the increase in price, it's the "experts" pulling numbers out of their backs. "double the fuel efficiency" in.. 13 years? It's not going to happen. Well, it may happen for some cars but do you imagine a Ford F150 that does 40mpg? Unlikely.
Old 11-17-2011, 04:09 AM
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Matt ..Then it ain't a rotary anymore...won't sell and I won't buy one....just another heavy POS...sorry.

Mazda have set the bar so high with the FD RX-7 and then FE RX-8 that any FF Rotary will have to something VERY Special, and a Hybrid Rotary is just not special.
Old 11-17-2011, 08:50 AM
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He's 66 yrs old. Let's hope he stays around working there long enough to get what he wants... elsewise the next guy may not be so steadfast on the rotary.

From his cv he doesn't seem to have a great interest in cars, per say. More a business, human resources guy. Wonder where his rotary passion comes from, or is it just from working there so long and drinking the coolaide?
Old 11-17-2011, 09:26 AM
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Originally Posted by Spin9k
He's 66 yrs old. Let's hope he stays around working there long enough to get what he wants... elsewise the next guy may not be so steadfast on the rotary.

From his cv he doesn't seem to have a great interest in cars, per say. More a business, human resources guy. Wonder where his rotary passion comes from, or is it just from working there so long and drinking the coolaide?
There are lots of rotary minded execs below him (Koolaid drinkers?) .

Paul.
Old 11-17-2011, 09:31 AM
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It's the only drink served at company meetings / gatherings.


Old 11-17-2011, 09:43 AM
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Originally Posted by ASH8
Well just read this, and IF this happens you can forget any new Rotary only Mazda...

U.S. 54.5 mpg rule may add $2,000 to car prices by 2025
It's CAFE. It means that for every 20mpg RX-8 sold, they just need to sell about 6.2 60mpg SkyActive Mazda2s. (using today's cars, obviously names would change, things would improve)

And that is hardly a difficult task imo. Especially considering the point that they have 13 years to make their sedans even more fuel efficient than SkyActive is making them. Entirely possible. The only manufacturers in trouble are the ones that don't have any economy brands. Even Bugatti is fine, because the Golf is an offset. Aston Martin is one of the few without anything to offset.

Originally Posted by bse50
What I find amusing is not the increase in price, it's the "experts" pulling numbers out of their backs. "double the fuel efficiency" in.. 13 years? It's not going to happen. Well, it may happen for some cars but do you imagine a Ford F150 that does 40mpg? Unlikely.
Doesn't need to. The hybrids and Focus and such will make up the difference so that the F150 doesn't need to hit that mark.

Originally Posted by ASH8
Matt ..Then it ain't a rotary anymore...won't sell and I won't buy one....just another heavy POS...sorry.
Hybrids don't have to be heavy. The parallel hybrid adds ~900-1,500lbs to the weight of the vehicle. Series hybrid only adds ~100-300lbs, if that. Imagine what the Prius would have been if they had made it series hybrid? It would have been around 2,000lbs and far better highway mileage. The Namir's chassis weight is around 1,800lbs, and that is a rotary hybrid (though you don't feel the "rotary" pleasure). Hybrids do not have to be heavy at all.

What about other options that allow a series hybrid activation on the highway/overdrive, but use their normal firebreathing engine for anything that isn't "cruise"? What about hybrid power adders that don't take away from the engine at all, just enhance it's flexibility?
Old 11-17-2011, 11:51 AM
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Originally Posted by RIWWP
Hybrids don't have to be heavy. The parallel hybrid adds ~900-1,500lbs to the weight of the vehicle. Series hybrid only adds ~100-300lbs, if that. Imagine what the Prius would have been if they had made it series hybrid? It would have been around 2,000lbs and far better highway mileage. The Namir's chassis weight is around 1,800lbs, and that is a rotary hybrid (though you don't feel the "rotary" pleasure). Hybrids do not have to be heavy at all.

What about other options that allow a series hybrid activation on the highway/overdrive, but use their normal firebreathing engine for anything that isn't "cruise"? What about hybrid power adders that don't take away from the engine at all, just enhance it's flexibility?
i agree....better a serial hybrid rotary (and more models) than NO rotary at all....

personally i 'don't agree to the equation rotary=just for hardcore sport cars.

the history of Rotary is different IMHO


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