Mazda 2009 sales totals listed
01-06-2010, 02:58 AM
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Mazda 2009 sales totals listed
01-06-2010, 02:59 PM
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RX-8s averaged 184.75/month for 2009. I saw another article on Autoblog that brokedown 2009 v 2008 sales percentage changes. Mazda ended up middle of the pack. Maybe it was their reduction on fleet sales. There are a ton of Mazdas at Hertz.
Hyundai/Kia seems to be flooding the rental fleets.
Hyundai/Kia seems to be flooding the rental fleets.
01-06-2010, 03:09 PM
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The MX-5 is interesting. The only explaination I can see for a 55.1% month over month increase is a large purchase, like a rental company. I know the MX-5 is in the Fun list at Hertz, so they are a likely target. But otherwise I can't see the end-of-the-year incentives being THAT much better than last year, and being a convertible RWD sports car, large volume sales going into winter is unusual.
Code:
Mazda North American Operations - December
2009
Month-To-Date Year-To-Date
------------- ------------
December December % % MTD December December % % YTD
2009 2008 Change DSR 2009 2008 Change DSR
-------- -------- ------ ----- -------- -------- ------ -----
Mazda3 7,981 7,864 1.5% (5.8)% 96,466 109,957 (12.3)% (12.3)%
Mazda5 1,622 2,884 (43.8)% (47.8)% 18,488 22,021 (16.0)% (16.0)%
Mazda6 2,596 3,088 (15.9)% (21.9)% 34,866 52,590 (33.7)% (33.7)%
MX-5
Miata 464 299 55.2% 44.1% 7,917 10,977 (27.9)% (27.9)%
RX-8 128 153 (16.3)% (22.3)% 2,217 3,368 (34.2)% (34.2)%
CX-7 2,578 1,169 120.5% 104.8% 20,583 26,811 (23.2)% (23.2)%
CX-9 2,637 2,103 25.4% 16.4% 21,132 26,100 (19.0)% (19.0)%
Tribute 247 352 (29.8)% (34.8)% 5,525 10,806 (48.9)% (48.9)%
B-Series
Truck 2 53 (96.2)% (96.5)% 573 1,319 (56.6)% (56.6)%
Total
Vehicles
---------
CARS 12,791 14,288 (10.5)% (16.9)% 159,954 198,913 (19.6)% (19.6)%
TRUCKS 5,464 3,677 48.6% 38.0% 47,813 65,036 (26.5)% (26.5)%
----- ----- ---- ------ ------ ------
TOTAL 18,255 17,965 1.6% (5.6)% 207,767 263,949 (21.3)% (21.3)%
====== ====== === ===== ======= ======= ===== =====
MEMO:
-----
IMPORT
CAR 10,195 11,200 (9.0)% 125,088 146,323 (14.5)%
IMPORT
TRUCK 5,215 3,272 59.4% 41,715 52,911 (21.2)%
----- ----- ---- ------ ------ ------
IMPORT
TOTAL 15,410 14,472 6.5% 166,803 199,234 (16.3)%
DOMESTIC
CAR 2,596 3,088 (15.9)% 34,866 52,590 (33.7)%
DOMESTIC
TRUCK 249 405 (38.5)% 6,098 12,125 (49.7)%
--- --- ------ ----- ------ ------
DOMESTIC
TOTALS 2,845 3,493 (18.6)% 40,964 64,715 (36.7)%
------- ----- ----- ----- ------ ------ ------
Selling
Days 28 26 310 310
-----
01-06-2010, 05:07 PM
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01-06-2010, 05:56 PM
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Also there is not a lot of choices in the sporty $20K convertible category...the MX-5 pretty much has a lock on the category again.
I am not that enamored of the current MX-5. The styling is a bit fussy (better with new front end), but it's gained weight as its become more luxurious. I hope that Mazda doesn't forget the original mission in the next redesign and turn it into something like the overpriced and bland VW EOS.
Last edited by CarAndDriver; 01-06-2010 at 05:58 PM.
01-07-2010, 10:52 AM
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I am not that enamored of the current MX-5. The styling is a bit fussy (better with new front end), but it's gained weight as its become more luxurious. I hope that Mazda doesn't forget the original mission in the next redesign and turn it into something like the overpriced and bland VW EOS.
So I expect quite a bit of a visual redesign along with the new engine, lighter chassis.
01-07-2010, 01:33 PM
#8
i've seen a lot of data in many market in Europe, US an JDM.....
i must say that Mazda it was hitted hard by global crisis...more than many others competitors.
sales of Mx-5, Rx-8 and Mazda6 globally are VERY BAD.......and is not easy for me to say that.
Here in Italy dealers had a meeting before Christmas, and Mazda Motor Italy peopletold to them that 2010 it will be another TUFF year for Mazda......BUT...2011 it will be a year of big changes with new models and SKY ENGINE (they said : NO ONE have a engine like that....we assure that).
On good news Mazda2 is globally a HUGE success for Mazda into tuff B segment almost everywere.
Cx-7 diesel sales started like Usain Bolt.....sky-rocket.....no more car available by dealers at the end of year
i must say that Mazda it was hitted hard by global crisis...more than many others competitors.
sales of Mx-5, Rx-8 and Mazda6 globally are VERY BAD.......and is not easy for me to say that.
Here in Italy dealers had a meeting before Christmas, and Mazda Motor Italy peopletold to them that 2010 it will be another TUFF year for Mazda......BUT...2011 it will be a year of big changes with new models and SKY ENGINE (they said : NO ONE have a engine like that....we assure that).
On good news Mazda2 is globally a HUGE success for Mazda into tuff B segment almost everywere.
Cx-7 diesel sales started like Usain Bolt.....sky-rocket.....no more car available by dealers at the end of year
Last edited by MattMPS; 01-07-2010 at 01:37 PM.
01-07-2010, 01:53 PM
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I'd think Mazda was hit hard, but it isn't crippling them. Toyota for a while was showing alot of signs of following GM and Chrystler until a month or two ago, and they aren't in the clear yet. Mazda on the other hand projected a return to profit in the end of 2010(?), but as time moves on, they are recovering far faster than that, and already have moved that Return to Profit estimate closer by 6 months.
Their cars aren't expensive, and while not the cream of the fuel-mileage crop, their cars a fun in a way other company's don't match.
The average buyer that looks for just fuel mileage or efficiency isn't likely to buy a Mazda, but in an economic downturn, they aren't likely to buy anything at all. I would say a buyer who buys cars in which fun is a real consideration, is more likely than the average buyer to still buy a car in a downturn. Because they see a car as more than a bunch of dollar signs.
I am not sure I am saying this right, I hope you get my meaning.
Their cars aren't expensive, and while not the cream of the fuel-mileage crop, their cars a fun in a way other company's don't match.
The average buyer that looks for just fuel mileage or efficiency isn't likely to buy a Mazda, but in an economic downturn, they aren't likely to buy anything at all. I would say a buyer who buys cars in which fun is a real consideration, is more likely than the average buyer to still buy a car in a downturn. Because they see a car as more than a bunch of dollar signs.
I am not sure I am saying this right, I hope you get my meaning.
01-07-2010, 03:50 PM
#10
yes, for sure the move of Mazda for moving out off the crisis are:
- new light platforms
- sky engines.
they are working for hybrid in medium terms (see toyota-related rumors for 2013)
we'll see....
- new light platforms
- sky engines.
they are working for hybrid in medium terms (see toyota-related rumors for 2013)
we'll see....
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