First UK TV Advert - date 27/10
www.rx8ownersclub.co.uk
Joined: Jun 2003
Posts: 571
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From: Bagshot, Surrey
Sorry Lens - only just realised there was no arnie - the music seemed similar to the one we heard, just mixed differently... or am I imagining it (I have only seen it about 8 times lol)
RX-8 wher art thou RX-8
Joined: Feb 2003
Posts: 527
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From: Cheshire, England
Just watched it during a break in A Touch of Frost.
Not quite as masculine as the European advert.
Different voice and slightly softer but still upbeat music.
I agree with Lensman though, I prefer the one we downloaded.
Not quite as masculine as the European advert.
Different voice and slightly softer but still upbeat music.
I agree with Lensman though, I prefer the one we downloaded.
Registered User
Joined: May 2003
Posts: 595
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From: Kidwelly,Wales, UK
Caught it last night - it's very red (not just the car but all the text etc.) I've already had a few comments in work , one guys saying it had him drooling over the car, another asking me if mine had 'those horrible red seats' ! :p
_________________
Joined: Feb 2003
Posts: 1,384
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From: Cambridge - UK
OK, I've been trying to avoid dissing Mazda UK recently because in many ways they've done well these last few weeks but I have to speak out about this wretched advertisement:
I saw it tonight for the first time and I can't believe they've made such a mess of it. The ad we downloaded (perhaps an agency test) was cool, looked good, had evocative music and a suitable voice over. The ad on TV has appalling music as it's another variation on the now despised Zoom-Zoom theme (why don't they LEARN with this: the Zoom-Zoom campaign is EMBARRASSING Mazda!) and a wimpy voice over. It's a typical limp Euro ad designed to satisfy no one. For God's sake Mazda: GROW SOME *****!
Consider this: Mazda has attempted to raise the RX-8 profile by:
1. X-Men 2 - OK, good move.
2. Formula Woman - Bad move.
3. Britney Spears - Bad move.
4. A lousy advert - Bad move.
What next? ITV 'Celebrity' endorsements perhaps?!
Mazda, you are selling an image when you sell a car. Be VERY careful what image of the car you project. Not all publicity is good publicity.
I saw it tonight for the first time and I can't believe they've made such a mess of it. The ad we downloaded (perhaps an agency test) was cool, looked good, had evocative music and a suitable voice over. The ad on TV has appalling music as it's another variation on the now despised Zoom-Zoom theme (why don't they LEARN with this: the Zoom-Zoom campaign is EMBARRASSING Mazda!) and a wimpy voice over. It's a typical limp Euro ad designed to satisfy no one. For God's sake Mazda: GROW SOME *****!
Consider this: Mazda has attempted to raise the RX-8 profile by:
1. X-Men 2 - OK, good move.
2. Formula Woman - Bad move.
3. Britney Spears - Bad move.
4. A lousy advert - Bad move.
What next? ITV 'Celebrity' endorsements perhaps?!
Mazda, you are selling an image when you sell a car. Be VERY careful what image of the car you project. Not all publicity is good publicity.
UK Owners Club
Joined: Sep 2003
Posts: 402
Likes: 0
From: Gloucester, England
The real advert is when people start seeing our first cars on the road. The TV ad is only to associate the shape with the company.
That said, the advert could be a lot stronger, but atleast as not as cringeworthily embarrashing as the ones for some other makes.
Cheers
---Dave
That said, the advert could be a lot stronger, but atleast as not as cringeworthily embarrashing as the ones for some other makes.
Cheers
---Dave
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