RX 8 Advertising
01-15-2007, 09:31 PM
#26
Howard's being eaten.
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Originally Posted by labrat
I would imagine that car companies advertize in media where they expect their potential buyers to look. If you're in price sensitive segments, then advertizing price will be an important factor in getting the punters into the showrooms. I suspect that once you get to the $50k+ segment, your buyers are becoming very discerning - they're certainly not impulse buyers! They do their homework, and they know what's out there (witness the discussions in this forum). In short, you don't have to advertize; your customers know all about the product and where to find it. What advertizing they do is more to enhance the brand image than be product-specific.
True, I think I only saw one advert 3 years before buying this car. The advert really had nothing to do with it.
01-15-2007, 10:35 PM
#27
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same...... i hadnt even seen any 8s around at the time. i was in the mazda dealer waitin to pick up dads car and dad pointed the 8 out to me in the show room (he didnt want me to get the wrx i wanted at the time!) haha t'was love at first sight.........
01-15-2007, 10:58 PM
#28
Hmmmmmm.........
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Originally Posted by ASH8
Well I have to eat my words here.....
RX-8 sales in Australia for 2006 are 879 units, or an average of 73 per month...not 30 as I said earlier....sorry members.
http://editorial.carsales.com.au/car...w/2277417.aspx
MX-5 being the top sports car seller in 2006 with 1468 units sold.
RX-8 sales in Australia for 2006 are 879 units, or an average of 73 per month...not 30 as I said earlier....sorry members.
http://editorial.carsales.com.au/car...w/2277417.aspx
MX-5 being the top sports car seller in 2006 with 1468 units sold.
Joking, I really only guessed based on MX5 Sales. Would love to see previous years though but VFACTS only has down to Manufacturer for prior years 
01-16-2007, 06:47 AM
#29
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Originally Posted by ASH8
Top Five Sports under $80K AUSTRALIA
1 MX-5 1468
2 Monaro 912
3 Astra Convertible 907
4 RX-8 879
5 eq Astra Tigra 651 & Saab 9-3 Conv
1 MX-5 1468
2 Monaro 912
3 Astra Convertible 907
4 RX-8 879
5 eq Astra Tigra 651 & Saab 9-3 Conv
Honda are ditching the Civic Type X, Integra and S2000, in favour of a new Legend models. Celica went a last year?? with no firm plans from Toyota for a Supra/Celica replacement. What are you left with from Japan?... 350Z or a tweeked up passenger car.
Off topic: I liked the 350Z but just could not love it, like I do the 8. The Nissan dealer even discounted it another $6000 after I said I was going to buy the 8. Did not stop me though
01-16-2007, 11:46 PM
#30
cry me a river...
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Originally Posted by PYR88
Atleast Mazda is making a good show of it in the Sports Cars under $80K segment. It means they have a real and viable segment to import cars into. As long as people keep buying Mazda sports cars... (and lets face it, there is not that many Japanese "light weight" sports cars out there) we should enjoy new models from Mazda into the future.
01-17-2007, 12:20 AM
#33
Buzz Buzz Buzz
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Originally Posted by EZZY
now they need to work on how to maintain a half decent resale value of their sports cars.
01-17-2007, 05:41 PM
#37
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You know ive bitten my tongue long enough Im bursting to say this.
As you can tell, RX8 advertising has diminished. Yet we see so many rx8s out on the road. THIS is why we need to unite as a club and promote the rx8 amongst ourselves. After all, the best type of advertising is by word of mouth. Hence why people should be supportive of certain clubs that are around and forming, instead of critical.
I try to do as much as I can. Alot of you have no idea how much I do for the club but that is fine, im behind the scenes and do not need credit. There are also handful of others who are also just as eager. We try to do out bit but without cooperation it is just harder. Just look at the Sydney side of things, How many times has Dave tried getting cruises happenin, oh everyone is always busy? Bull...... no1 can be THAT busy. Just make efforts people, dont come crying when you want things to happen, but no1 takes the initiative to get it going.
Lemme put it this way.. in ur car, the engine is not the other thing that gets the car going is it? heaps of other 'little' bits and pieces give it that extra push!
You know what I do when I see another rx8 owner? I approach them! if i cannot talk to them face to face, hell i beep my car horn and wave like an idiot, and EVERY time they wave back!
So point of my rant is, dont whinge there is no advertising, advertising can only go that far, its us who then makes the difference. Ok so you might wonder, why should we promote the RX8 and mazda get the money? If thats the attitude you got, then keep quiet and drive with your car disguised.
/end rant.
As you can tell, RX8 advertising has diminished. Yet we see so many rx8s out on the road. THIS is why we need to unite as a club and promote the rx8 amongst ourselves. After all, the best type of advertising is by word of mouth. Hence why people should be supportive of certain clubs that are around and forming, instead of critical.
I try to do as much as I can. Alot of you have no idea how much I do for the club but that is fine, im behind the scenes and do not need credit. There are also handful of others who are also just as eager. We try to do out bit but without cooperation it is just harder. Just look at the Sydney side of things, How many times has Dave tried getting cruises happenin, oh everyone is always busy? Bull...... no1 can be THAT busy. Just make efforts people, dont come crying when you want things to happen, but no1 takes the initiative to get it going.
Lemme put it this way.. in ur car, the engine is not the other thing that gets the car going is it? heaps of other 'little' bits and pieces give it that extra push!
You know what I do when I see another rx8 owner? I approach them! if i cannot talk to them face to face, hell i beep my car horn and wave like an idiot, and EVERY time they wave back!
So point of my rant is, dont whinge there is no advertising, advertising can only go that far, its us who then makes the difference. Ok so you might wonder, why should we promote the RX8 and mazda get the money? If thats the attitude you got, then keep quiet and drive with your car disguised.
/end rant.
01-17-2007, 05:49 PM
#39
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And people state the Victorians are "dependent" on each other and why we get together so often? Proud to say we got a lot of "doers" here. Also yes maybe we are dependent on each other, just like you are dependent on your family! we are a group of people who have come from different ages/background/lives and we have become a little family.
Wise words of something that Stu said......... Its not about the car but the people (something like that anyway!) but he has a point. If people just are happy to ***** forums and bitch and moan about other people, thats fine - but dont then criticise those who take it to the next level.
Wise words of something that Stu said......... Its not about the car but the people (something like that anyway!) but he has a point. If people just are happy to ***** forums and bitch and moan about other people, thats fine - but dont then criticise those who take it to the next level.
01-17-2007, 07:51 PM
#41
Shootin' from the hip
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Originally Posted by EZZY
i just call them gonnas...
im "gonna" do this and that, im "gonna" to go here/there
im "gonna" do this and that, im "gonna" to go here/there
I think I'm a talker AND a doer.
Mind you, I'm gonna own a 911 one day too.
01-18-2007, 12:01 AM
#42
Still Lurking
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RE: Missy and others last posts........
WTF !! - That came straight out of left field.
No-one in this thread has bagged the clubs that are around or forming, and no-one has bagged the dependancy of victorian members on each other or their family bond.
You have very loosely tied a completely different subject to the observation and discussion of RX8 advertising and sales.
Why stand on your soap box, blow your own trumpet, and then label other users of the forum as talker or gonna's. It was completely unprovoked.
Everyone who reads the forums and participates in events knows there are people who put in a great deal of time effort and passion to the sharing of knowledge and the organising of events and it is plainly obvious who those people are.
Is this what you need - On behalf of everyone who's life circumstances are different to yours or don't put in as much effort as you "THANKYOU" for the enjoyable dicussions and knowledge you bring to the forums and the events for which you attribute your time to.
The simple fact is that there are people who own, love and enjoy their 8's who only want or are able to share the experience of owning an 8 in the forums. This does not give members who interact with other members on a social level the instant right to belittle them.
Have a Good One
FURY
WTF !! - That came straight out of left field.
No-one in this thread has bagged the clubs that are around or forming, and no-one has bagged the dependancy of victorian members on each other or their family bond.
You have very loosely tied a completely different subject to the observation and discussion of RX8 advertising and sales.
Why stand on your soap box, blow your own trumpet, and then label other users of the forum as talker or gonna's. It was completely unprovoked.
Everyone who reads the forums and participates in events knows there are people who put in a great deal of time effort and passion to the sharing of knowledge and the organising of events and it is plainly obvious who those people are.
Is this what you need - On behalf of everyone who's life circumstances are different to yours or don't put in as much effort as you "THANKYOU" for the enjoyable dicussions and knowledge you bring to the forums and the events for which you attribute your time to.
The simple fact is that there are people who own, love and enjoy their 8's who only want or are able to share the experience of owning an 8 in the forums. This does not give members who interact with other members on a social level the instant right to belittle them.
Have a Good One
FURY
01-18-2007, 12:31 AM
#44
Shootin' from the hip
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Originally Posted by Furymax
The simple fact is that there are people who own, love and enjoy their 8's who only want or are able to share the experience of owning an 8 in the forums. This does not give members who interact with other members on a social level the instant right to belittle them.
Obviously, merely participating in the forum to share info and enjoy a bit of banter is no cause for censure and I don't think that was Kall's intention (and it certainly wasn't mine). Everyone has their own comfort level for participation and I respect that.
As for context, I think it loosely fits into the support and promotion of the car, given there seems to be agreement that the target market doesn't require direct advertising to be aware of the car's existence. A club can assist that promotion and raise the general awareness of the car's existence amongst the wider public - e.g. 15-20 RX8's on a club cruise is hard to miss and DOES cause Joe Average to take a second look at a car he might not have noticed on the road before.
01-18-2007, 12:52 AM
#45
Hmmmmmm.........
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Fury,
One of the things that attracts a lot of people to buy the mx-5 is the activity of the mx-5 club. To me that is a form of advertising and Mazda and their dealers agree. They invest into the club and have been for years. So no, its not off topic.
I dont believe that MissyK was asking for a thank you for herself or on behalf of anyone else. What I believe she was getting at was that the negative behaviour that has been going on since we started the club is frustrating. Especially when people like MissyK have directly contributed to the enjoyment some of those people have with their car.
Cheers
Andrew
One of the things that attracts a lot of people to buy the mx-5 is the activity of the mx-5 club. To me that is a form of advertising and Mazda and their dealers agree. They invest into the club and have been for years. So no, its not off topic.
I dont believe that MissyK was asking for a thank you for herself or on behalf of anyone else. What I believe she was getting at was that the negative behaviour that has been going on since we started the club is frustrating. Especially when people like MissyK have directly contributed to the enjoyment some of those people have with their car.
Cheers
Andrew
01-18-2007, 12:53 AM
#46
cry me a river...
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Originally Posted by Revolver
I think I'm a talker AND a doer.
Mind you, I'm gonna own a 911 one day too.
Mind you, I'm gonna own a 911 one day too.
yes, a 911 would be awesome one day.
01-18-2007, 05:00 AM
#49
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Originally Posted by auzoom
Hey EZZY...i am DEFINITELY a doer...I get told what to do all the time
Well, if you can count that, I've definitely got the ratio right.
