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I'm sure that you've already posted this (That I also found at Netscape) about the new direction Mazda dealership are heading for:
Driving News by Jack Nerad for Driving Today
Mazda Plans to Change Dealerships for the Better
Tuesday, February 4, 2003
Mazda is showcasing its commitment to enhancing the car-buying experience with the grand opening of Bountiful Mazda, one of the largest Mazda dealers in the country. Located in Bountiful, Utah, the new facility is one of the first dealerships in the country to adopt Mazda's new retail philosophy that focuses on delivering unique buying experiences for car shoppers through technology, environment and the Mazda Test Drive.
"The blueprint for our new retail experience blends modern-day advances such as wireless technology and computer kiosks with sleek architecture and customer-centric design elements to create a car-buying experience like no other," said Charlie Hughes, president and CEO of Mazda North American Operations (MNAO.) "This concept injects our Zoom-Zoom philosophy into our dealer network, and customers will find that purchasing Mazda products mirrors the excitement of driving Mazda products."
One of the keys to the new dealership philosophy is an emphasis on something that has largely gone the way of the passenger pigeon -- the customer test drive. Through a test-drive route featuring carefully and uniquely selected routes, traffic patterns and road conditions specific to each dealership location, the Mazda Test Drive has been created to highlight the company's mantra, "Mazda ... Always the Soul of a Sports Car."
Another portion of Mazda's retail philosophy expressed in the new dealership is the use of technology. Today, the vast majority of auto shoppers rely on the Internet to gather objective and reliable vehicle information. Consequently, this process brings an interactive component into the dealership, closing the gap between online information and the Mazda dealership and creating a "site-to-store" experience.
"We're thrilled to be the first Mazda facility in the country to be designed from the outset to deliver Mazda's vision of the future buying experience," said Michael MacDonald, president of Bountiful Mazda. "We all know that Mazda automobiles put the fun into driving, and we hope our new dealership and its people put the same enjoyment into vehicle purchasing."
Edit: Let this be a lesson to all of those (like me) who jump the gun without searching first!
Yeah, we beat you to it, but I actually got to go see the dealership and the RX-8 that they had there for the grand opening :D Not to brag or anything
2004 RX-8 in Titanium Gray (6spd/Sport Pkg)
w/ MazdaSpeed Bodykit & MS Rear Wing, Side Strakes, Pearl Chrome Gas Door, MP3 Player, Sirius Sat by Kenwood, 2 10" P2 RF Subs, Clearbra, Tinted windows, Zeta Center Cushion Pad, Clear Side Markers, Trunk organizer, Dark Chrome Wheels w/ Yokohama AVS ES100, 17" Bridgestone Blizzak snow tires, Borla Exhaust, and CanZoomer 1.1
My Vanity Plate: IGOZMZM
2001 Miata in Classic Red
1990 Miata in White