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-   -   Tuning Company’s Philosophies, One Person’s Perspective (https://www.rx8club.com/series-i-aftermarket-performance-modifications-23/tuning-company%92s-philosophies-one-person%92s-perspective-138851/)

lolachampcar 02-25-2008 09:20 AM

Tuning Company’s Philosophies, One Person’s Perspective
 
I got started talking about how the different tuning companies are approaching the task on a different thread. Given that it was not the subject of that thread and that I was curious about others opinions, I thought I’d give the conversation its own thread.

Near as I can tell, and I am an outsider here, there are vastly different approaches or philosophies in use by the different reflashing companies. H R&D leaves you to WinOLS, Dude does the freeware editor, Hymee does the nice GUI editing package and Cobb does the super nice top shelf package. The solutions are almost priced in that order as well. I think the pricing goes something like Dude, R&D, Hymee and Cobb.

My comments here are directed towards the Dude approach as I think it most applicable to the largest number of people. Their freeware editor allows an average guy with tuning knowledge to work with the PCM. There is also a channel back to them to have “stuff of interest” added. The idea behind this is based on the simple fact that a broad range of people with varying interests can get a lot of work done to the betterment of everyone. It is my hope that the Dude tools will get a whole bunch of people loose with OLS trying different things (yes, there is a pure bin import to the Dude tools so you can blow your files on a car). The Dude stuff gets you a good starting point with which to work that will be good enough for most people while actively supporting those who what to look deeper and play (like me). For example, I’ll be working on the EU checksum if it is different and giving that back to the Dudes for free inclusion in their software.

If you’re a real nerd, and I say that fondly, there are a lot of reasons to decompile. One of the biggest is to identify what the designers were doing with each map. The biggies are all known in the freeware package. It is my hope that the curious out there will add to the knowledge base. The average guy can tune all he wants and need know nothing of decompiling if he does not want to. Map editing is the primary goal. If you do want to play, the support is there.

With respect to sharing files, the Dude stuff will come with “starting places” for naturally aspirated and forced induction as their contribution. You can send your disk based files wherever you like. It is my hope that the RX-8 community will share and, by doing so, we will all learn. What we have been missing is the physical interface and a simple freeware editor and that is why I’ve been pushing the Dude guys to actually sell their stuff.

w0rm 02-25-2008 10:31 AM

I found this kind of interesting as well, MM mentioned in the AP thread that his tunes will be 'locked'. I'm guessing this will be unique to the Cobb AP in that it will refuse to download firmware with specific values in a memory address? I understand protecting your time and investment in individual tunes- but if the purchaser wants to share what tune they're running, should you really have a say in the matter?

I'd rather a tool not try to protect me from myself, and if your business(RB flash comes to mind) sustains on people not being able to edit or copy their own hardware's software settings then maybe rather than trying to stop them from doing so.. you would be better off looking at changing what you're getting customers to pay for.

In the end, whats to stop someone from using a different reader to pull the firmware(and associated settings)?

Kane 02-25-2008 11:01 AM

For those that are concerned - most of the reasons are not so much copyright protection as much as protection of the engine.

If a pro tuner tunes a specific vehicle; the tune is for THAT car; the more aggressive the tune the more this holds true. Should you then move it to another car and blow the engine; all of a sudden it was Jeff/AP/EFIDude etc's fault.

Bad press travels a lot faster than good press; and we all love drama. So let the pros help you; help yourself.

As for my personal philosophy; and as an extension PPO2's vision: Physics = physics; so a tuning MODEL will be the same across most vehicles with similar characteristics - the real trick is too apply that model to each engine and operator. Thus my software; and what I hope becomes a real viable middle ground between a true ragged edge tune and a crappy base tune from the factory.

lolachampcar 02-25-2008 01:16 PM

If I were to guess, I would think Cobb is doing something to obfuscate the security feature. The comment that even the dealer can not reflash a Cobb car would point that way. This approach should slow down all but the most determined hacker.

No matter how you slice it, the person that makes the decision to put a file on a car is the "Tuner". It could be a professional shop using top drawer tools to install files he/she has a hundred man hours in or one of my club friends that got a file from one of his buddies. The question is, how good is the judgment and talent of the Tuner in question and how willing are the non-professionals going to be to own up to their mistakes? The tools are the gun but you are still the person shooting the engine.

I like to hack on my stuff and I am willing to pay the price for my mistakes. That is one reason I am a fan of the more open tool set. If I were making my living selling tuning I would have different requirements. I would want the most sophisticated tools money could buy as it would allow me to concentrate on my value add (tuning) and provide the best time efficiency when it comes to developing my tunes. The real shame is that, once you have developed your files using high end tools, you'll find it hard to move to a more cost effective distribution method. Normally, tool vendors will try to lock you into using their tools to distribute files for continuing revenue which is perfectly understandable. The shame comes from spending so much time to develop tunes and then being restricted in how you profit from them (or having someone else profiting with you). I am not bashing a good business model so please do not read my comments that way. I am just lamenting the way things are. It would be ideal if you could develop on one set of tools and distribute on another. I would think being proficient in WinOLS is about the only way you can to that at this point in time.

sosonic 02-25-2008 06:25 PM

However, there is the point of the car owner being able to make modifications to his tune after seeing a Pro-Tuner.

The Pro-Tuner does not "OWN" the ECU of the RX-8 owner. Nor does a Pro-Tuner have the right to control future modifications done to the car of the RX-8 owner.

The RX-8 owner paid for specific expertise of the Pro-Tuner, not given the Pro-Tuner exclusive right to his ECU (forever) or all future modifications of the flash on his ECU.

So for instance a RX-8 owner gets the RacingBeat flash. Then he decides to install air intake, exhaust, and maybe the mazsport ignition. In this situation, the RX-8 owner would like to tune his car and would like to get a re-flasher to do it himself.

You can't "lock" the flash of the car owner so he can't make changes to his own car's ECU. Whatever OBD-2 device should allow the car owner to record and edit the flash.

The issue would be for the RX-8 owner to attempt to display the RacingBeat flash publicly for download or re-sell RacingBeat's flash as his own work. It is the RX-8 owner that is liable for his/her actions and not the re-flasher device or company.

EFIDude, Cobb, or any re-flasher also has to be careful of blowing an existing map on the car. If the re-flasher will not allow the RacingBeat flash to be edited than the user will have to try to load some other flash. The result could be very problematic.

Far better to allow the user to modify whatever map they have presently that is working properly on their car. Than to start blocking access to flashes and loading flashes that may cause problems.

It is a simple issue to allow a user of tuner software to "lock" his work or allow his work to be freely used. It is better to give the user of the tuner software the choice. However this hold true for future tunes.

However, it makes no sense to try to go backwards and retrofit a restrictive solution because 4 and 5 years ago there were no re-flasher and very few tuning solutions.

The point of a re-flasher like EFIDude, Cobb, Hymee, and whatever comes next is that it is for everyone and not just a Pro-Tuner tool to only make them money. Otherwise, don't sell the re-flasher to the public and only sell it to Pro-Tuners. Which as you know, the "public" will look for another solution.

lolachampcar 02-25-2008 07:11 PM

SoSonic
I think I follow you and agree with most of what you said. Maybe a happy mid point would be agreeing with your Tuner to give you the disk file as well so you could continue to work with it. At least in this way the Tuner would be an active participant in providing the product for further modification.

Hey, pro tuners out there, how do you want to see all this happen? This stuff really affects you guys more than it will ever affect me.

sosonic 02-25-2008 08:16 PM


Originally Posted by lolachampcar (Post 2316196)
SoSonic
I think I follow you and agree with most of what you said. Maybe a happy mid point would be agreeing with your Tuner to give you the disk file as well so you could continue to work with it. At least in this way the Tuner would be an active participant in providing the product for further modification.

No, that would not be a mid point. It is not the RX-8 owner's responsibility to protect the profits of a Pro-Tuner. Pro-Tuner's do not have ownership over an RX-8's owner ECU or what modifications the owner can or can't make to his car (including ECU).

What will be practical on upcoming re-flasher and tuner software is for a tuner, regardless of who it is, to be able to "lock" his "map edit" so that it can't be shared. To "unlock" the file, the user must pay the tuner a license fee.

The tuner software can offer this "lock" and "unlocked" option. However, it would be better if the software/re-flasher company does not try to control what a RX-8 owner can or can't do with the ECU of his own car.

If the tuner created a "locked" flash, than the tuner software should not allow it be edited, without an "unlock key from the tuner". However the RX-8 owner should be able to copy it to the re-flasher or overwrite it with another flash.

However, I suspect that few people would want to deal with this. In an environment where re-flashing tools and maps are available, many people would learn how to make changes themselves. A community of "shared" knowledge of how to edit maps and tune would develop. There would eventually be many free maps that RX-8 owners could download and use.

The only reason why people tolerated the previous situation before in the RX-8 community is because there were NO ECU flash tools available. There were NO freely available maps and there was a very small community to evaluate maps.

You had to use 3rd party EMU tools. Which required expertise in and led to experts who knew how to use those tools. Often such experts would be Pro-Tuners that would charge people a fee to tune their cars. Such Pro-Tuners would be "secretive" about their knowledge or not make their map edits publicly available. Which was hard to do anyway with 3rd party EMU tools and differently configured RX-8s. Also, many Pro-Tuners often only got involved with FI type applications.

For NA, much of what was being done is changing when fans turn on, raising rev limits, or taking off speed limiters (in countries like Japan that have them). For such simple changes, Pro-Tuners would charge arguably outrageous rates. Simply because there were no tools for RX-8 owners to do it themselves.

Furthermore, the likelihood that people would want to share a specifically tuned car's map is low anyway. Because each car is different. So what will work on one car may not work on another car. That means precise and high-level tuned maps are not what is going to be available. Slight to moderate safe changes will be what people want.

There is still need for Pro-Tuners, because often they are the ones installing FI kits and then tuning the cars to work properly with their kits. This is something beyond what the average RX-8 owner can or wants to do, thus they pay a Pro.

However, small changes like fans, rev limits, idle, etc... are more what RX-8 owners would like to do themselves so locking a tuner flash to do this is ridiculous. You don't need a "Pro" for this. The expertise of the "Pro" is better suited for serious FI upgrades.

A "Pro" wanting absolute "control" over slightly modified maps, safe tunes, and their user's ECU is somebody trying to get "easy money". The place for the "Pro" is highly tuned maps to match the FI kit they installed (which they then got PAID for). However, it still does not mean they own the RX-8's owner ECU forever more. If a re-flasher/software company wants be only on the side of Pro-Tuners than they should not sell their tools to the general public and only to Pro-Tuners.

MazdaManiac 02-25-2008 08:28 PM

The ProTuner doesn't own anything but his own work.
If he wants to lock up his work so that it is not elaborated upon, that is his own decision.
If the end user wants to build on a tuner's work, than he should have every expectation to not have the tuner want his intellectual property co-opted.

Think of it this way:
A musician is hired to play on a record.
After he performs, he is paid and dismissed.
Then, the producer takes the performance of the musician, changes the sound of it electronically (or not) and then takes credit for the performance.
He then puts it out there and other professional musicians also acquire the performance, change it a little (or not) and sell it as their own.
Why would anyone hire the original musician if his best work is out there for free?

My take on it is this: The tools are out there. If you are competent/comfortable tuning you engine, then do it. I certainly try to make that as easy as possible by explaining exactly how to do it.
But if you are not, why should I have my work given away or utilized by other for-profit tuners?

TeamRX8 02-25-2008 08:41 PM

this is going to be the wordiest unnecessary argument ever ... :rolleyes:

MazdaManiac 02-25-2008 09:14 PM


Originally Posted by TeamRX8 (Post 2316358)
this is going to be the wordiest unnecessary argument ever ... :rolleyes:

True.
Its an intellectual exercise that won't change anything.

Kane 02-25-2008 09:19 PM

Settle it over a round of DDR... problem solved.

HiTMaNN 02-25-2008 09:24 PM


Originally Posted by Kane (Post 2316471)
Settle it over a round of DDR... problem solved.

That is how the local gangs here do it

Kane 02-25-2008 09:27 PM

Our crew is more OG.... minigolf or beer pong...






Yo.

MazdaManiac 02-25-2008 11:16 PM

DDR?? Dance Dance Revolution?
That is so 20 minutes ago.
I think the current hit is "Guitar Hero III" or something.

Charles R. Hill 02-25-2008 11:19 PM

I played GH3 with my son and his friend but I provided the real bass guitar backing tracks to their two guitars. The kids thought it was cool to hear real bass backing them up.:)

Uh-oh, I trhink I hear Team coming.......I gotta run!

Kane 02-25-2008 11:24 PM

Are you calling me old Jeff???

lolachampcar 02-26-2008 05:05 AM

Leaving video games for a moment-

I am beating this dead horse for a very practical reason. There are at least two "normal" options out there to add a layer of protection to what may or may not reasonably be called intelectual property. I happen to think the discourse on what tuners should and should not own and control is VERY HEALTHY and worthy of the ink. For this response, I will concentrate on the mechanics of protection under the assumption that protection is warranted.

The first approach to protecting PCM contents is to obfuscate the access to the PCM so that no one else's tools can access PCM contents. This is the origin of the comment "even the dealer can not reflash your car". The tuner gives you a backup file on disk and the tuning tool company makes sure the disk file is encrypted and tied to your VIN. You can muck with your PCM all you want and put the tuner's file you bought back on the car when you are done. However, the tuning tool will not let you open the tuner's file without the files encryption password (which, presumably, the tuner has not given you).

The second approach is for all tools to honor a no read statement in the data section of the file in question. All tools could access all PCMs but the user could only create a VIN locked encrypted backup of the PCM contents if a no read was present. All tools would not allow access to the no read file for edits under any circumstance.

In reality, only WinOLS supports the no read option for very practical reasons. If you leave the PCM open for reading by any tool, you have exposed one tool company’s knowledge about firmware structure to all the other tool providers. It is one thing to get in the door of a PCM. You may be lucky enough to stumble upon the code to do so but it is an entirely different matter to know what to do with the firmware/data structure once you've got access. Just ask anyone that has played with the PCM data in OLS. Tuner's may have hours to a hundred hours in their tunes. Tool companies have hundreds to thousands of hours in their understanding of firmware and real time operating system structures so you can understand why they want to lock up all that work.

I really appreciate this dialog. Real tuning companies need to make real decisions about what they ship you. Some are long established and have developed their approach over many years. It is unlikely that dialog will affect their product; only market forces will bring change with them (and rightly so in my opinion). However, the new entries can be heavily influenced by reading this type of thread if only to hear the pros and cons of the different options.

Please, if you have an opinion, add it. Hearing both tuners and tool companies in the same thread is fantastic.

lolachampcar 02-26-2008 05:06 AM


Originally Posted by TeamRX8 (Post 2316358)
this is going to be the wordiest unnecessary argument ever ... :rolleyes:

If the conversation offends you, please do not bother to read it.

lolachampcar 02-26-2008 05:08 AM


Originally Posted by MazdaManiac (Post 2316332)
The ProTuner doesn't own anything but his own work.
If he wants to lock up his work so that it is not elaborated upon, that is his own decision.
If the end user wants to build on a tuner's work, than he should have every expectation to not have the tuner want his intellectual property co-opted.

Think of it this way:
A musician is hired to play on a record.
After he performs, he is paid and dismissed.
Then, the producer takes the performance of the musician, changes the sound of it electronically (or not) and then takes credit for the performance.
He then puts it out there and other professional musicians also acquire the performance, change it a little (or not) and sell it as their own.
Why would anyone hire the original musician if his best work is out there for free?

My take on it is this: The tools are out there. If you are competent/comfortable tuning you engine, then do it. I certainly try to make that as easy as possible by explaining exactly how to do it.
But if you are not, why should I have my work given away or utilized by other for-profit tuners?

Makes perfect sense to me and I would probably feel the same if I put the time Jeff has put into these files.

zoom44 02-26-2008 01:18 PM

well here is where i like to put my foot down on the whole idea- thats MY car.

computer tools and flashes to the PCM are the exact same thing as wrenches screw drivers timing tights and carb jets.

if you work on my car You tell me what you did. if later i want to tweak it or have someone else do it i should be able to. If i want my friend to come over on sunday and we want to replicate (under the shade tree) what was done to my car on his- we get to do that and the mechanic/tuner who did my car has no say in it.

i paid him for a job and he did it. thats the end.

i personally feel that all the PCMs should be unlocked from the day you purchase the car and that the tool for modifying the pcm(tuning the car) should be as available from the OEM(either the car manufacturer or whoever makes the PCM for them) as the special filter wrench is.

seriously- what happens if a manufacturer goes out of business and your car needs tuning? or they just decide they wont support a car x years after its made?

as far as aftermarket companies-I understand the need for a company to make money. But instead of locking the flash installer to the car so you have to "uninstall" the tune/detune the car the device should be able to be "unlocked" for use on another car if someone pays a fee. That way i dont have to detune my car and i can sell the device. The new owner of the device can pay the fee and then use it to tune his car.

to me, Jeff's maps, Mazda's Maps, Darth Vader's maps are no different and should be no harder for the car owner to "see" than looking under the hood and see what jets are on what size carb and what the timing is set at with a light.

if i want to duplicate that on a second car for me , my son , my friend or some guy ive never met before i should be able to. you cant put a locked cover on my carb etc- you should not be able to put one on my pcm

Charles R. Hill 02-26-2008 01:28 PM

To a degree I understand both perspectives but I tend to lean toward Zoom's view. My philosophy(and that which I use to guide my actions with BHR), which has been a point of contention with at least one other forum vendor, is 1) There are no secrets in this business and to try and "protect" them is a futile effort, and, 2) All this modding nonsense STILL comes down to human relationships and people are not necessarily paying for the exact tune as much as they are for the ease-of-mind that comes with knowing a reliable person did the tune in the first place. People can hack all they want into a PCM but that tune will still only apply to THAT car and THAT driver. When we tune, so much of what we are doing is making a particular driver's personal experience with their car one that they will enjoy and with which they will be comfortable. Look at what is necessary in leagues like NASCAR. Same track, same car but different drivers like different suspension and engine tunes.

BTW, patenting one's ideas and protecting perceived "secrets" are two different things. To patent/copyright a particular tune might be an interesting concept to argue about from many different angles.

dannobre 02-26-2008 01:38 PM

I think there are different types of people that want different things...

I want to be able to play/look/alter etc...the ECU maps...more as an exercise in understanding..and for the mental gymnastics.

There are others that don't care...as long as it works....

Both camps will have there followers..and different company philosophies will fit into one or the other better.

I do not have a problem with companies and people protecting their work...as long as it is their work that they are protecting...

I don't think that protecting to cover up...or to hinder understanding is cool

Kane 02-26-2008 01:43 PM

Vote with your wallet.

If you want unlocked everything; then be willing to buy the tools that are transparent to you. Capitalism FTW.

The tune itself is not a product; it is a service - just like paying a mechanic to do your carb work for you. Additionally, by looking at the vehicles log data; reverse engineering a tune is not hard. But like Greddy's base tune; locking is also used as an electronic warranty sticker. If you remove the sticker then you are SOL.

Otherwise; people would monkey with the tune; break the car; re-flash the stock tune and cry for free help.

Charles R. Hill 02-26-2008 01:48 PM

Kane has just veered into a topic that was a large portion of our discussions while I was in HI and why we are friends/business associates.:lol2: Freedom, FTW!!

Kane 02-26-2008 01:49 PM

Ray, you are wearing Braveheart face paint right now - aren't ya?

tdiddy 02-26-2008 01:50 PM


Originally Posted by Charles R. Hill (Post 2317547)
To a degree I understand both perspectives but I tend to lean toward Zoom's view. My philosophy(and that which I use to guide my actions with BHR), which has been a point of contention with at least one other forum vendor, is 1) There are no secrets in this business and to try and "protect" them is a futile effort, and, 2) All this modding nonsense STILL comes down to human relationships and people are not necessarily paying for the exact tune as much as they are for the ease-of-mind that comes with knowing a reliable person did the tune in the first place. People can hack all they want into a PCM but that tune will still only apply to THAT car and THAT driver. When we tune, so much of what we are doing is making a particular driver's personal experience with their car one that they will enjoy and with which they will be comfortable. Look at what is necessary in leagues like NASCAR. Same track, same car but different drivers like different suspension and engine tunes.

BTW, patenting one's ideas and protecting perceived "secrets" are two different things. To patent/copyright a particular tune might be an interesting concept to argue about from many different angles.

Secrets are lies! :lol2:

Charles R. Hill 02-26-2008 01:52 PM


Originally Posted by Kane (Post 2317582)
Ray, you are wearing Braveheart face paint right now - aren't ya?


In a business sense, yes.:) I am assembling my army as we speak.

Kane 02-26-2008 01:53 PM

Nerf Bats and Water balloons?

Charles R. Hill 02-26-2008 01:55 PM

Don't get me started. I am drinking coffee right now and not responsible for what I am prone to saying.

sosonic 02-26-2008 06:22 PM


Originally Posted by Kane (Post 2317571)
Vote with your wallet.

If you want unlocked everything; then be willing to buy the tools that are transparent to you. Capitalism FTW.

The tune itself is not a product; it is a service - just like paying a mechanic to do your carb work for you. Additionally, by looking at the vehicles log data; reverse engineering a tune is not hard. But like Greddy's base tune; locking is also used as an electronic warranty sticker. If you remove the sticker then you are SOL.

Otherwise; people would monkey with the tune; break the car; re-flash the stock tune and cry for free help.


I agree, the customer already PAID the Pro-Tuner for the tune service. Not for the Pro-Tuner to lock up his PCM forever.

For example- After a Pro-Tuner installs an FI kit on my car, are you saying I'm not allowed to touch it anymore? Because the FI kit install "style" is now the work of the Pro-Tuner that forevermore can't be modified?

Furthermore, the basis of tunes are MAZDA's flash. The Pro-Tuner did not create the flash. He is modifying settings on MAZDA's flash.

People are often paying the Pro-Tuner for a tune to match their installed FI kit. The 2 are often done together and it was the case that Pro-Tuner's had the tool to do it. The Pro-Tuner is usually paid for his expertise at "marrying" the FI kit and tune. Which by it's nature makes it car specific and not something you are going to install on another car.

However, with a "publicly" available re-flasher you are talking about situations where RX-8 owners would be modifying their own settings. The regular RX-8 owner would be the tuner and should have the right to modify existing setting on the PCM of HIS car that he PAID for. Not, be locked out of the PCM of his own car. Just like you would not prevent him from looking under the hood and modifying his own engine that he PAID for.

Knowledge on HOW to TUNE is not something that is "owned" by any Pro-Tuner. A Pro-Tuner can't try to say that he wants to prevent other people from learning and knowing how to tune their car. Just like it would not make any sense for a Pro-Tuner to demand FI installation instructions be burned to "protect their secrets".

The RX-8 owner is also responsible for his actions and the actions of mechanics or Pro-Tuners that he asked to work on his car. If an RX-8 owner puts an FI kit on his car, upgrades his ignition, or reflash's his PCM and something goes wrong than the dealer does not have to respect the warranty. So, RX-8 owners know not to cry for "free" help after they have made changes.

I do think the "ultimate vote" will be with the wallets of RX-8 owners. Re-flashing tools and software that are excessively restrictive will NOT be bought or become popular.

MazdaManiac 02-26-2008 06:39 PM

Much ado about nothing.

Easy_E1 02-26-2008 06:41 PM

So you, the tuner are going into Mazda's EMS, changing Mazda's tune that they spent money/time creating. Should Mazda allow you to do this? Should Mazda charge you to use there existing maps as a base?
So what is the difference between somebody going in and changing someones tune they paid to have done to there car?
What makes this issue different? Should Mazda be asking this same question?

sosonic 02-26-2008 06:42 PM


Much ado about nothing.

I disagree. A situation will exist that there will be multiple competing ECU reflashing and tuning solutions.

I'm sure one re-flashing solution for the RX-8 will be more popular than others.

And, there will be reasons why a certain re-flashing and tuning solution will have greater market share than the others.

Kane 02-26-2008 06:49 PM

Yeah; how are we disagreeing again Sosonic?

sosonic 02-26-2008 06:56 PM


Originally Posted by Kane (Post 2318128)
Yeah; how are we disagreeing again Sosonic?

Ooppps we are not. Made a mistake with how the response was phrased. Besides that, "the value add" of what you are doing will be very important too.

lolachampcar 02-26-2008 07:47 PM

I am still stuck on the idea of finding a middle ground where both sides get most of what they want or need. I'm stupid like that; I just think the best solution has something for everyone.

How about honoring a No Read in the firmware and leaving the PCM security feature alone so any tool can read the file. The customer can then discuss the inclusion or exclusion of the no read with his/her tuner in advanced to negotiate exactly what they are purchasing. This would allow compatibility of three of the four tools being discussed currently. The forth would be Cobb and I am assuming all of their PCM work results in a locked down PCM. I base this on the "even the dealer can not reflash the PCM" comment elsewhere on the forum and not first hand knowledge. Does anyone know if the Cobb solution offers a non-locked PCM so all tools would have access?

With the approach above, your tuner could use product X to generate the tuned file and the customer could use X, Y or Z to view and modify the tune. Everyone gets to pick their tools of choice and access where granted is allowed across tool platforms.

MazdaManiac 02-26-2008 08:01 PM

This is how it works:
You buy the AP. It comes with a bunch of locked tunes.
You use one if you like.
If you don't, you are more than welcome to buy the software and start from scratch on your own. Its only $85.
I don't think I can explain it any easier than that.

No one is being "locked-out" of their PCM. Just out of the custom tune.
If you don't like that, you unload it and start over own your own.

Kane 02-26-2008 08:02 PM

I don't think it is worth the effort - if you can read the log from the engine - you can read the tune.

Tuners today get paid by people changing the VE curve of the engine and needing it modified. That is the service portion that I was referring to. Now the shallow end of the gene pool is going to want to be able to move the tune from one to another...which is bad in so far as each engine has a unique VE curve and it is dangerous to play with it; most especially in FI applications.

Once I get my harness back I will be better able to demonstrate as I have a few turbocharged log files from 2 engines... you would think they are the same; but we shall see just how different they are.

rotorocks 02-26-2008 09:12 PM

I believe one thing: If I, as a pro tuner who offers 1 on 1 tuning sessions uniquely tailored to each vehicle, I should allow the customer the ability to modify this tune at will after I am done.

It is just as providing consulting services in the IT business:
You come in, you write your code. Once done, client gets the binaries (or whatever) and the source code. You sign a nondisclosure agreement and go home.
Once your services are done, they can do with it, what they please.

Another side of it is if you are selling a "packaged" solution. It provides a client with certain predefined functionality, and has a set price tag. nothing more, nothing less. But then it is very similar to what is happening here.

What was the point of this discussion anyway?

MazdaManiac 02-26-2008 10:11 PM


Originally Posted by Kane (Post 2318256)
I don't think it is worth the effort - if you can read the log from the engine - you can read the tune.

No - All you can read is the result of the tune.

lolachampcar 02-26-2008 11:35 PM


Originally Posted by rotorocks (Post 2318382)
I believe one thing: If I, as a pro tuner who offers 1 on 1 tuning sessions uniquely tailored to each vehicle, I should allow the customer the ability to modify this tune at will after I am done.

It is just as providing consulting services in the IT business:
You come in, you write your code. Once done, client gets the binaries (or whatever) and the source code. You sign a nondisclosure agreement and go home.
Once your services are done, they can do with it, what they please.

Another side of it is if you are selling a "packaged" solution. It provides a client with certain predefined functionality, and has a set price tag. nothing more, nothing less. But then it is very similar to what is happening here.

What was the point of this discussion anyway?

Jeff has said that his work is his work and you do not get access to it. Others say a file once modified and installed in a car is the property of the car owner to do with what he/she wants.

The point is, should tuning tool companies lock PCMs preventing other tool companies from viewing the file (or even replacing it for that matter) or should leave the PCM lock alone so any tool company’s tools can read the file?

If the PCM is left open, should the tool companies honor a no read in the file to prevent unauthorized access?

Is it a good thing for one tool company to lock your PCM so other tool companies can not gain access to it? Just think, you buy your tune from a Cobb guy and do not buy the $800 widget to go with it. If you want to change the PCM file for any reason, you are screwed if the darn thing is locked. A Dude, R&D or Hymee tool can not help you. You have to go back to your tuner or call Cobb for a solution. Good for Cobb and the tuner but maybe not so good for the owner.

lolachampcar 02-26-2008 11:43 PM


Originally Posted by MazdaManiac (Post 2318253)
This is how it works:
You buy the AP. It comes with a bunch of locked tunes.
You use one if you like.
If you don't, you are more than welcome to buy the software and start from scratch on your own. Its only $85.
I don't think I can explain it any easier than that.

No one is being "locked-out" of their PCM. Just out of the custom tune.
If you don't like that, you unload it and start over own your own.

You spend $800 for a Cobb widget and you get a bunch of locked tunes?

You spend $85 and you get Cobb editing software to generate your own files?

Did I read you correctly? I thought it was a lot more than that if you wanted to use Cobb to do your own tuning?

So, Cobb puts a locked tune on my PCM and the H R&D can read it right back off because "no one is being "locked-out" of their PCM"? How can this be if the dealer can not reflash your PCM? Is it not fair to assume that, if a dealer can not relash the PCM then the H R&D can not as well? What am I missing here?

MazdaManiac 02-27-2008 08:55 AM

You spend $695 for a Cobb widget and you get a bunch of tunes.
You spend $85 and you get Cobb editing software to generate your own files.
That's the price of the AccessTUNE - Race software.
While the Cobb is installed, the file is locked. You can retrieve codes and such, but you cannot read the ROM. If you want to change the tune with the Cobb, you remove the tune that you flashed in and then create your own from scratch with the software.
If you want to tune with a different piece of software, you uninstall the Cobb and do as you wish.
Installing a provided tune with the Cobb and then reading it out with the H R&D will not be possible.

lolachampcar 02-27-2008 09:03 AM

That makes perfect sense. I thought the Cobb tuning software was something like $1500 not $85. At that price, it is affordable to an average guy.

Sign me up. When can I get mine?

MazdaManiac 02-27-2008 09:14 AM

Its $1500 for the PRO version.
The single-use version is $85.


Originally Posted by lolachampcar (Post 2319033)
Sign me up. When can I get mine?

Send me an E-Mail.

tdiddy 02-27-2008 09:17 AM

When you say "single-use version" you mean that it can only be used on one car right? Not it can only be used to create a single tune?

lolachampcar 02-27-2008 09:56 AM


Originally Posted by MazdaManiac (Post 2319042)
Its $1500 for the PRO version.
The single-use version is $85.



Send me an E-Mail.

So I would get access to all the tables and stuff you have been talking about but only for one VIN for that $85? If I were a tuning shop and wanted to use the software to push stuff on a bunch of cars, then I would be obliged to buy the $1500 package. Is that an accurate assessment?

I'm just interested in working with one car so the hand held thing and the one VIN software seat would suit me just fine. I do not even need any tuned files as I already have a good idea what I want to do.

MazdaManiac 02-27-2008 10:29 AM


Originally Posted by tdiddy (Post 2319046)
When you say "single-use version" you mean that it can only be used on one car right? Not it can only be used to create a single tune?

Single car, single AP.
It also cannot edit files created with the PRO version.


Originally Posted by lolachampcar (Post 2319078)
So I would get access to all the tables and stuff you have been talking about but only for one VIN for that $85? If I were a tuning shop and wanted to use the software to push stuff on a bunch of cars, then I would be obliged to buy the $1500 package. Is that an accurate assessment?

Exactly.


Originally Posted by lolachampcar (Post 2319078)
I'm just interested in working with one car so the hand held thing and the one VIN software seat would suit me just fine. I do not even need any tuned files as I already have a good idea what I want to do.

Send me an e-mail.

The software is not available yet for retail - only the AP itself is available. They are suggesting that the software will be available next week, but I wouldn't be shipping orders received until after then, anyway.

w0rm 02-27-2008 12:16 PM

I'm a little confused about how COBB locks the flash.
What stops a third party reader from downloading the flash once it's loaded into a car? Is it not a standard binary file?

Here's what I'm wondering. You get SuperTuned flash or whatever, locked to Cobb. It's a binary file. The Cobb flasher uploads this to the car.

If you use Cobb's AP to pull the file, it will tell you it cannot be edited. What about if I pull the flash off using another ODB2 reader + software?

What I'm not getting is how can cobb protect firmware on the car without seriously changing how the car reads the firmware? I'm guessing it's just some extra memory addressing that tells the software not to allow editing?

Can the Pro version edit the 'locked' files?

MazdaManiac 02-27-2008 12:30 PM


Originally Posted by w0rm (Post 2319307)
I'm a little confused about how COBB locks the flash.
What stops a third party reader from downloading the flash once it's loaded into a car? Is it not a standard binary file?

The AP burned flash cannot be flashed over. It locks the PCM's ability to be re-flashed while it is installed.



Originally Posted by w0rm (Post 2319307)
Here's what I'm wondering. You get SuperTuned flash or whatever, locked to Cobb. It's a binary file. The Cobb flasher uploads this to the car.
If you use Cobb's AP to pull the file, it will tell you it cannot be edited. What about if I pull the flash off using another ODB2 reader + software?

Beside the fact that this constitutes intellectual property theft, it can't be done because of the above mentioned restriction.



Originally Posted by w0rm (Post 2319307)
What I'm not getting is how can cobb protect firmware on the car without seriously changing how the car reads the firmware? I'm guessing it's just some extra memory addressing that tells the software not to allow editing?

Precisely.


Originally Posted by w0rm (Post 2319307)
Can the Pro version edit the 'locked' files?

Only if you have the key.


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