RX-8 Outdoor Campaign
04-29-2003, 06:50 PM
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RX-8 Outdoor Campaign
Got an email from my dealer that included the list of RX-8 marketing activities. The subject of this thread is contained below:
Now, who will be the first to post a picture in this thread of an RX-8 billboard? Come on, don't be shy! Have your digital camera ready wherever you go. Can we get at least one from every market listed above?
I'm curious to see the "localized" message for each of these markets.
To help your dealership harness all the positive momentum that has been generated by the press accolades and the pre-sell activities—and build upon it in coming weeks—you and your sales team should be aware of some of the unique marketing activities that will keep our RX-8 squarely in the public spotlight:
• “Localized” RX-8 Outdoor Campaign
You’ll soon see larger-than-life outdoor advertising for the RX-8 in 9 major markets. Each message has been “localized” for a specific market and begins in May. Venues include Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, Miami, New York, Philadelphia and San Francisco.
As you can see, millions of prospects will soon be seeing a whole lot more of the Mazda RX-8 in weeks to come.
• “Localized” RX-8 Outdoor Campaign
You’ll soon see larger-than-life outdoor advertising for the RX-8 in 9 major markets. Each message has been “localized” for a specific market and begins in May. Venues include Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, Miami, New York, Philadelphia and San Francisco.
As you can see, millions of prospects will soon be seeing a whole lot more of the Mazda RX-8 in weeks to come.
I'm curious to see the "localized" message for each of these markets.
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