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Negotiating a price: Different approach via Email?

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Old 10-08-2006, 10:09 PM
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Negotiating a price: Different approach via Email?

Hi all, dont know if this is talked about elsewhere, but I searched and only found indirect results. So.....

If anyone has any advice on negotiating with an online sales manager for a final price via email, it would really be appreciated.

I know what I would do if I walked into a dealership, but am wondering if the same rules apply when dealing only through email.

Thanks a lot for any advice.
Old 10-08-2006, 10:27 PM
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thats the way i did it... no warm fuzzy your a great guy.... how much can you afford???? just cold hard #...

perfect..

yes or no... but do your research before you start.

beers
Old 10-08-2006, 11:25 PM
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Get some quotes online from various Internet managers and once you get names and prices start haggling.
Old 10-09-2006, 03:43 AM
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I read an article on consumer reports about this guy who worked undercover as a car salesman, he said that given the rise of internet car sales and email negotiation, many salesmen weren't getting paid anything because there is no comission involved in the sale.

Just today I stopped by a mitsubishi dealership around closing time and the sales guys were all gone, so I ended up talking to the finance manager and he said I should talk straight to him if I ever went back and he could give me a killer deal because he's on salary. So basically if you do it over email you sidestep the salesman and can haggle prices lower.

but then again, all car salesmen are lying if their lips are moving...
Old 10-09-2006, 05:37 AM
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Originally Posted by daisuke
I read an article on consumer reports about this guy who worked undercover as a car salesman, he said that given the rise of internet car sales and email negotiation, many salesmen weren't getting paid anything because there is no comission involved in the sale.

Just today I stopped by a mitsubishi dealership around closing time and the sales guys were all gone, so I ended up talking to the finance manager and he said I should talk straight to him if I ever went back and he could give me a killer deal because he's on salary. So basically if you do it over email you sidestep the salesman and can haggle prices lower.

but then again, all car salesmen are lying if their lips are moving...
They can swear their mother for their words man what are you talking about ....

oh wait thats a lie too ....
Old 10-09-2006, 08:44 AM
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The MO ( read that the bs) on line is the same, but at least they are not lying to your face. So start with the "internet price" and go from there. When you get the price you want, make sure you tell them that is your final offer out the door plus ttl. Otherwise they'll come back with add ons like $699 for dealer advertising fees. Also, check the cost of docs because in some states it can be as much as $400-600. Right now on an 06 you should get about $5k off msrp plus more if you go MAC. At least invoice minus $2500.
Old 10-09-2006, 10:14 AM
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I just used this method when I bought my 05, got a GT out the door with rear spoiler and the dealer mounted and balanced new tires I provided for $26,300. I emailed a few dealer and asked about specific cars I found on their inventory. Only dealt with the Internet sales manager and did the usual smart shopping tactics, bought the RX in winter, bought at the end of the month, etc..

After several e-mail back and forth between 3 dealers and myself, I had my price in hand when I showed up at the dealership. Looked over the car test drove it and bought it that night. Easies car buying experience I ever had.
Old 10-09-2006, 10:41 AM
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If you do agree with the price they give you, make sure you ask them to fax you over the specifics details, so they dont bait and switch you on the price they gave you intially through e-mail quotes.

Usually Internet sales managers throw off a better price quote than your typical floor salesperson. For the most part, ISM are there to move as many units as they can....they get paid bonuses for moving more units than actual gross commissions. So by Internet shopping, you probably saved a bunch of time versus going to each dealership and haggling and getting frustrated with the salesperson on the floor for 2 hours or more.
Usually the ISM gets you a fair price with a little bit more room to negotiate.

This day in age with the internet helping consumers.....internet sales managers know that the price they throw out can either make or break a sale.....so its to you advantage to get multiple online quotes to compare for yourself and even used against another dealer to see if the woud be willing to match or beat that price of the other dealer.
Old 10-09-2006, 11:09 AM
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I make SOOO much money off of you people!!!! It seems the more people try to negotiate, the more money I make. Thats right, I am the man you all love to hate. Currently I work at a Toyota store, so I cant say much about the discounts on a Mazda.
SF - At least you have the right idea, Do your research first. NEVER just go to a dealership and try to make a deal. Spend at least a month looking and researching your car. This is a major purchase, dont rush through it.
#1 rule - GET YOUR OWN FINANCING!!!!!!! They make more $ there than on the sale of the car. IF the dealership can get you a better rate than what you got yourself, Go ahead and let them place your financing.

Send me a private message with any specific questions. I have spent my life in car dealerships. I believe in a fair profit, not raping people.(which they normally do to themselves)

Beagle
Old 10-09-2006, 06:36 PM
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Thanks a lot everyone, I really appreciate the shared advice and experiences.

yes or no... but do your research before you start.
Get some quotes online from various Internet managers and once you get names and prices start haggling.
Done and done. Just how do I haggle via email, send a low OTD offer and see how close he will come to it?
I read an article on consumer reports about this guy who worked undercover as a car salesman, he said that given the rise of internet car sales and email negotiation, many salesmen weren't getting paid anything because there is no comission involved in the sale.

Just today I stopped by a mitsubishi dealership around closing time and the sales guys were all gone, so I ended up talking to the finance manager and he said I should talk straight to him if I ever went back and he could give me a killer deal because he's on salary. So basically if you do it over email you sidestep the salesman and can haggle prices lower.
Interesting, and yeah internet guys are definitely giving me better quotes than when I enter the dealership and talk to floor salesmen.
The MO ( read that the bs) on line is the same, but at least they are not lying to your face. So start with the "internet price" and go from there. When you get the price you want, make sure you tell them that is your final offer out the door plus ttl. Otherwise they'll come back with add ons like $699 for dealer advertising fees. Also, check the cost of docs because in some states it can be as much as $400-600. Right now on an 06 you should get about $5k off msrp plus more if you go MAC. At least invoice minus $2500.
Negotiate a price and then say it is my OTD price? That includes taxes right? If I could do that it would be great. Will check doc fees and am getting at least invoice minus 2500.
After several e-mail back and forth between 3 dealers and myself, I had my price in hand when I showed up at the dealership. Looked over the car test drove it and bought it that night. Easies car buying experience I ever had.
I'm hoping that will be me soon. I want that: walk in w/ price in hand, take the car, and drive away with a new 8.
If you do agree with the price they give you, make sure you ask them to fax you over the specifics details, so they dont bait and switch you on the price they gave you intially through e-mail quotes.
Definitely will do, no funny business. And thanks the info on the finance managers.
Send me a private message with any specific questions. I have spent my life in car dealerships. I believe in a fair profit, not raping people.(which they normally do to themselves)
Thanks for the insight... and will pm if I have a specific question. Offering your self up as an information resource, I appreciate it!

Again, thank you guys. I really like this forum and the people that are a part of it... a wealth of worthy opinions and information, as well as friendly members who are pretty accepting of newcomers. Anyway, appreciate it.
* [I]and how do you post quotes which recognize the name of the person who originally posted.
Old 10-10-2006, 09:35 AM
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The best way I found to haggle is let them know that you are very well informed. Know what they paid for the car, select a car from their inventory (you can find this on Mazda's web site) then find out exactly how much they paid for that car. Look into all rebates available and any incentives.

Take the total price with rebates, incentives and all and put a $100 or $200 on it then send it to the three dealers telling each that you have been given this price from another dealer and can they beat it. This is when it gets a little foggy. When I bought my car I learned that some dealers receive additional incentives that I could find no information on. One of the larger dealers came back with a price that was over $1,500 less then the others. I assume it was based on their volume so get at least one large dealer involved . Haggle back and fourth and once you get the best price have them e-mail you the out the door price (taxes, fees, etc...) and have them included the vin number of the car you are pricing alone with a commitment to sell at this price. Get a name and take this to the dealer for your new car.

Enjoy

PS Don't show up at the dealer until you have your price, don't give them the opertunity to work you over.

Last edited by Raptor75; 10-10-2006 at 09:39 AM.
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