If you find a dealership selling a Mazda RX-8 (or any other mazda for that matter) above msrp you should report it to Mazda's district rep. Mazda does not just discourage dealerships from doing that, the dealer will get in trouble. Just a note to pass on.

 

Agreed, just make sure you report them and make sure they don't get business of anybody you know

 

I mentioned to Mazda the prices I was quoted on the RX-8 and all they said was that they cannot dictate pricing by independent dealers...

go figure.

however, maybe the dealers' tune will change once the car is physically here.. but my bet is that it will probably be worse.

 

Unfortunately, it's just like pricing on the Miata when it came out.

Some dealers will charge $40K for a GT RX-8 if they feel they can get it.

Most sane people would never pay that, but some people do have more money than sense, and they'll pay it.

Add the patience factor, and that dealer will likely have that $40K GT sitting on his lot when an MSRP deal will require a wait of six months or more for your order to come in. Some people can't wait and will pay the premium to have the car now.

Your area also is a determining factor; for example, good luck finding an RX-8 for MSRP if you live in the Bay Area and want to buy from a local dealer.

It sucks, but if you've ever paid for a Coke either at an amusement park or from a hotel minibar, you'll know exactly the factors at work above.

(As an example, I just got back from a trip - the same size Coke was 99 cents at the Walgreens down the block, $2 in the hotel gift shop in the lobby, $2.50 in the vending machine on my floor, and $4.50 in the minibar...)