Where can I buy new ignition coils?
You have a number of options for coils:
- The Cheapest option: BWD/Intermotor coils from auto parts stores like Advance Auto. These ARE OEM coils, just being sold to auto parts stores directly from the original manufacturer. This is common for virtually every OEM part for any car older than about 5 years old. 4 coils, 4 plugs, and 4 wires can be had for around $190-220 total based on whatever promotion is running at the time, shipped to your door for free. They are considered to be the first coil revision and you should expect to need to replace them around 20,000 miles, 30,000 miles max. They often come with a "lifetime warranty" by the auto parts store, which could potentially be leveraged for perpetually new coils.

- The Best Upgrade: The BHR ignition coil upgrade can be had for around $500, which eliminates the need to continue replacing coils periodically, as well as deliverying a significantly stronger spark for minor mileage and power gains. It is a proven kit with top notch customer service supporting it. It includes the wires, you still need to add plugs ($80)

- The For-Sure OEM: Mazmart sells all 4 coils of the latest OEM coil revision (C) for around $250, (just the coils, you still need to add plugs and wires) Supported by top notch customer service. They will likely last longer than 30,000 miles, but we don't have much solid data on how long the latest coil revision will last. If you are having trouble getting other coil options where you live, or are wary about purchasing coils from other sources, then this is your cheapest option for coils straight out of the Mazda dealer parts network.

- The Most Expensive option: Buying from a dealer will run you around $300+ for the coils, $500+ for coils, wires and plugs, and if you have them do the install, expect to get a bill for anywhere from $700 to $1,800. You may not get the latest coil revision, and it is unlikely that the dealer or techs will be able to tell you what coil revision you have. Yes, you are getting shafted if you take this option, so bring lube.

- The Highest Risk option: Ebay coils continue to pop up as counterfeit, mislabeled, dead on arrival, and have zero post-purchase support largely. They are the "cheapest" listed price, but when you add that $92 or whatever to the price of anything in the list above from having to do it over again, you can see that they are no longer the cheapest option. Do it right the first time. "Motor King" coils are popping up at an attractive price on Ebay, but are being proven as ineffective, to the point of being unable to get the engine fired. "Mazda" branded coils on ebay are almost always counterfeit. Check the seller's name though, since some of our vendors sell legitimate coils there. The price will be $200+ though. Anything sold as "Mazda OEM" under ~$26 per coil should really be considered as suspect and probably counterfeit.

Plugs
Always go with OEM plugs. The only reason to go with anything else is if you are turbocharged or supercharged, have researched ALL the options, and decide to go with something different. Even most FI setups use OEM plugs.

NGK brand, two each of:
RE9B-T <- (trailing / top plugs)
RE7C-L <- (leading / lower plugs)

You can get them from most vendors, Amazon, and autoparts stores easily. The price range is $18-$20 for each plug typically, $72-$80 + shipping total.


Note:
Be wary of "LSx D585 coil upgrades", as not all D585 coils are created the same, and the standard generic D585 coil is not properly designed internally for the RX-8's ignition needs. They generally "work", but there are anomalies and performance issues that have to be solved, if they can be solved. Definitely NOT a plug and play option, even if it is advertised as "plug and play". There is a lot more on the subject to understand, so it would be to your benefit if you learned about the needs prior to making a purchase.