What the hell is Mazda's problem when it comes to commercials
04-03-2006, 05:51 PM
#27
THREAD KILLER
Join Date: Sep 2003
Location: San Jose, California
Posts: 1,342
Likes: 0
Received 0 Likes
on
0 Posts
Mazda's commercial spends too much time on their cheezy characters and cheezy lines rather than showing off what great vehicles they make. Someone at Mazda's Marketing needs to get fired. If Kia was bad at car designs, then Mazda's like that with their Commercials.
I like the Nissan, BMW, and Volvo commercials. They stick with their cars and not try to insult their market's intelligence by trying to be funny with their cheezy commercials. Here's what happens when a person sees Nissan, BMW or Volvo commercials, "Nice. Let's go test drive that car." Here's what happens when a person sees a Mazda commercial, "Hahah! That's funny. Wait... what was that about?" or <rolling eyes><switch to a different channel> and say "I hate stupid commercials."
I like the Nissan, BMW, and Volvo commercials. They stick with their cars and not try to insult their market's intelligence by trying to be funny with their cheezy commercials. Here's what happens when a person sees Nissan, BMW or Volvo commercials, "Nice. Let's go test drive that car." Here's what happens when a person sees a Mazda commercial, "Hahah! That's funny. Wait... what was that about?" or <rolling eyes><switch to a different channel> and say "I hate stupid commercials."
04-03-2006, 07:25 PM
#29
Registered
Join Date: May 2005
Location: Houston
Posts: 456
Likes: 0
Received 0 Likes
on
0 Posts
My girlfriend drove back from Georgetown, TX yesterday and told me she saw a mazda 3 in "your color" on the road and "it didnt look as good as your car does"
I was like wtf are you talking about? My car is the sports car in the mazda lineup!
"not according to the commercial!"
Mind you she's a valedictorian and one of the smartest people i've ever met. Mazda has terrible commercials.
I was like wtf are you talking about? My car is the sports car in the mazda lineup!
"not according to the commercial!"
Mind you she's a valedictorian and one of the smartest people i've ever met. Mazda has terrible commercials.
04-03-2006, 07:28 PM
#30
Registered
Join Date: May 2005
Location: Houston
Posts: 456
Likes: 0
Received 0 Likes
on
0 Posts
Originally Posted by rotarygod
If the adds weren't effective, you wouldn't remember them as good as you do. That's the key to advertising. It's producing memorable segments that get people talking whether it's good or bad. It worked. Remember the Quiznos sponge monkeys? Terrible quality add but everyone remembers them and who they are associated with. That makes it a success. Volkswagon has got some goods ones now too. Whether or not you like VW's, you'll remember those adds when you see them. Mazda's on the ball if you remember them so well.
Yes, Monica Lewinski is a household name, but why...
I mean you understand advertising and name recognition is key. Example: Aflac. But when you remember not to buy something that's a bad thing for the advertiser.
04-03-2006, 08:05 PM
#31
Originally Posted by Michael
What you're describing is famous versus infamous. We remember them because they're terrible. They scream, "dont buy our product because if we cant devote any money or thought to our commercials we cant build a decent automobile."
Yes, Monica Lewinski is a household name, but why...
I mean you understand advertising and name recognition is key. Example: Aflac. But when you remember not to buy something that's a bad thing for the advertiser.
Yes, Monica Lewinski is a household name, but why...
I mean you understand advertising and name recognition is key. Example: Aflac. But when you remember not to buy something that's a bad thing for the advertiser.
The fact that everyone talks about it, even in a negative way, could perhaps turn another onto Mazda that hadn't even thought of before. Ike telling the world how bad commercials are snowballs into us telling others what they thought about commercials, and even if you get one person to go into a dealership...their advertising worked.
There really isn't a such thing as bad advertising.
04-03-2006, 08:13 PM
#32
Blue By You
Thread Starter
Join Date: Jun 2003
Location: Milwaukee
Posts: 8,717
Likes: 0
Received 0 Likes
on
0 Posts
Originally Posted by Mugatu
There really isn't a such thing as bad advertising.
If you're going to spend the money for a TV spot and make a commercial for it do you think it's a better idea to make a good commercial that makes someone want to buy your cars or one that makes someone say "what a stupid commercial".
I guarantee that the Mazda commercials aren't being talked about at the water cooler, or even much by other car enthusiasts. If this wasn't a Mazda forum this thread would not exist.
04-03-2006, 08:19 PM
#33
Club Marbles Member
Join Date: Jul 2005
Location: DFW, TX
Posts: 3,252
Likes: 0
Received 0 Likes
on
0 Posts
Gotta go with Ike on this one...which is a first
Mazda commercials are of the last commercials I would want to see. And it's only being talked about here because they suck, and Ike brings up a good point.
What's the commercial where the hot chick strips down in the elevator into her sporting clothes? Sex appeal works, assuming you remember what brand the commercial was advertising....
Mazda commercials are of the last commercials I would want to see. And it's only being talked about here because they suck, and Ike brings up a good point.
What's the commercial where the hot chick strips down in the elevator into her sporting clothes? Sex appeal works, assuming you remember what brand the commercial was advertising....
Last edited by Raptor2k; 04-03-2006 at 08:23 PM.
04-03-2006, 08:45 PM
#34
Bummed, but bring on OU!
Those Celica "looks fast" commercials were an example of good car commercials. Funny stuff, that.
As for current commercials...blah...the majority of people buy boring cars, why not give them boring commercials.
As for current commercials...blah...the majority of people buy boring cars, why not give them boring commercials.
04-04-2006, 04:42 AM
#35
I don't buy Kool-Aid
Originally Posted by Ike
These commercials have the feel of what some cheeseball local dealer would make for a commercial and buy spots for at 1am on basic cable. They're not funny in the least and I just want to roll my eyes every time I see one.
True but why? 
04-04-2006, 06:12 AM
#36
Registered
Join Date: Feb 2004
Location: San Diego, Ca
Posts: 744
Likes: 0
Received 0 Likes
on
0 Posts
Originally Posted by Raptor2k
What's the commercial where the hot chick strips down in the elevator into her sporting clothes? Sex appeal works, assuming you remember what brand the commercial was advertising....
There's a lot of campaigns out there that are worse than Mazda's. Since tivo, I don't watch that much live TV, but when I do... I don't remember most of the commercials except in a negative way. Like that Billy guy who is shouting about his Oxy Clean. I hate those ads. I tend to remember the funny commercials myself. I tend to remember bad commercials and avoid their products out of spite, if they annoy me I won't try it, like Quiznos.
I did like the newest Mazda one where the three R&D techs looked back to see all the other countries' techs (the german guy says "ach du lieber"). If you've noticed, Lexus is now doing a similar campaign. Plagiarism is the sincerest form of flattery. Someone thinks Mazda's commercials are working.
04-04-2006, 07:01 AM
#37
Registered User
Join Date: Dec 2005
Location: Cincinnati
Posts: 34
Likes: 0
Received 0 Likes
on
0 Posts
The RX-8 is in the new CX-7 commercial. The commercial mentions something about not following the rules, etc. and shows an RX-8 in the background. I was surprised.
04-04-2006, 11:26 PM
#39
Blue By You
Thread Starter
Join Date: Jun 2003
Location: Milwaukee
Posts: 8,717
Likes: 0
Received 0 Likes
on
0 Posts
Originally Posted by zoom44
hell i like the new campaign. but then again i never got annoyed at the zoom zoom kid ones like some people.
04-04-2006, 11:45 PM
#40
.:. causing mischief
I personally have never seen an RX-8 only commercial. Mazda's campaign has sucked from the beginning (with the exception of the catchy zoom zoom song).
I say keep on sucking, it keeps my car original and I like being unique
I say keep on sucking, it keeps my car original and I like being unique
04-05-2006, 12:21 AM
#43
Registered
Join Date: Dec 2004
Location: Livermore, CA
Posts: 1,144
Likes: 0
Received 0 Likes
on
0 Posts
04-06-2006, 02:22 AM
#45
Blue By You
Thread Starter
Join Date: Jun 2003
Location: Milwaukee
Posts: 8,717
Likes: 0
Received 0 Likes
on
0 Posts
Originally Posted by Raptor2k
What's the commercial where the hot chick strips down in the elevator into her sporting clothes? Sex appeal works, assuming you remember what brand the commercial was advertising....
04-06-2006, 03:04 AM
#47
Registered
Join Date: Nov 2003
Location: Madison, WI
Posts: 142
Likes: 0
Received 0 Likes
on
0 Posts
I always found it funny that when the "zoom zoom" ads first came out it was clearly a black guy with a very strong Jamaican accent singing. Then a few months later, the song was exactly the same except the guy singing was replaced by a guy who sounded like he came from Nortel System's accounting department or something.
Thread
Thread Starter
Forum
Replies
Last Post
xAgyex
Series I Trouble Shooting
19
11-13-2023 07:51 AM
