Toyota "Terrorizes" Consumers With Creepy E-mail Campaign, Faces Lawsuit

10-15-2009, 07:48 PM

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exsequor

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Toyota "Terrorizes" Consumers With Creepy E-mail Campaign, Faces Lawsuit

Quote:

If you thought someone was stalking you, wouldn't you want to buy a Toyota Matrix?

A bizarre "terror marketing campaign" for the vehicle, produced by Saatchi & Saatchi Los Angeles and creative studio Mekanism, harassed consumers via personalized e-mails. One target is taking Toyota to court.

http://www.fastcompany.com/blog/step...eting-campaign

http://yro.slashdot.org/story/09/10/...king?art_pos=5

http://abcnews.go.com/print?id=8776841

lol

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10-15-2009, 07:53 PM

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Mazurfer

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That's just F*cked up.
I only read the ABC news article, and I don't like frivolous lawsuits, but I hope she wins!

What idiot with an MBA came up with that one!

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10-15-2009, 08:00 PM

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Transam kid 01

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...that doesn't even sound like a good/benefitial idea. WTF were they thinking...EDIT...smoking?

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10-15-2009, 08:30 PM

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That makes zero sense. If you wanna sell cars you gotta make them desireable first. Whoever came up with this idea needs to be punched in the face

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10-15-2009, 08:38 PM

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exsequor

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The first link contains the video guys. After watching the video I was like wtf, toyota deserves to be punished. Without watching the video I assumed it was another crazy law suit (which it is, but I think she has some point).

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10-16-2009, 03:58 PM

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s13lover

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This suit is ridiculous to me. Yes, it was a poorly thought out marketing campaign. And yes, it did cause this woman distress for a week. But I fail to see any civil laws being broken by Toyota. Plus, why does this woman believe she is entitled to $10 million? She didn't lose her job or make a life altering decision based on the emails.

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10-16-2009, 04:21 PM

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CyberPitz

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Quote:

Originally Posted by s13lover

This suit is ridiculous to me. Yes, it was a poorly thought out marketing campaign. And yes, it did cause this woman distress for a week. But I fail to see any civil laws being broken by Toyota. Plus, why does this woman believe she is entitled to $10 million? She didn't lose her job or make a life altering decision based on the emails.

My sentiments exactly. A public apology and maybe a free car? But 10m? That's just greedy.

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10-17-2009, 09:42 AM

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Mazurfer

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I'll agree with the ridiculousness(sp?) of the amount, but I think whomever came up with the campaign should be fired and she's due something modest.

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10-17-2009, 09:54 AM

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moonkid

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Bs!!!

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10-17-2009, 10:27 AM

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rodjonathan

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man think about it (i hate stupid lawsuits too) but what if she has had bad experiences in the past this would not only scare the **** outa her but also possible bring back old problems and issues (i dont know her story) but toyota made a huge mistake with this and the ad guy should be sacked and yes 10m a little too much but she deserves something (i live with someone who is a little paranoid coz of a recent situation and i can tell you now she would be suing for WAY more maybe not monetary but she would try to bury toyota if this happened just coz of the past)

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10-17-2009, 10:35 AM

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Rootski

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I agree Toyota was out of line but I don't think they should be sued. It's the world, you can't go sue everytime you get your feelings hurt.

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10-17-2009, 10:37 AM

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rodjonathan

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you do have a point

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10-17-2009, 11:11 AM

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Quote:

Originally Posted by Rootski

I agree Toyota was out of line but I don't think they should be sued. It's the world, you can't go sue everytime you get your feelings hurt.

They shouldnt be sued but they are.. and most likely she is going to win.
Toyota has sunken to a whole new level..

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10-17-2009, 12:32 PM

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Whoever came up wit the ad idea is a little messed up, BUT, whoever at Toyota thought it was a good ad is the one who should be fired. Also if she was so frightened, why did she not call the police? Or did she?

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10-17-2009, 06:09 PM

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DarkLord7854

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Quote:

Originally Posted by 911SC

Whoever came up wit the ad idea is a little messed up, BUT, whoever at Toyota thought it was a good ad is the one who should be fired. Also if she was so frightened, why did she not call the police? Or did she?

Hold on now, you're talking logic and common sense here, those are dangerous ideas man.