Mazda, Fuji Heavy Overhaul U.S. Dealers to Raise Market Share
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From: portland oregon
Mazda, Fuji Heavy Overhaul U.S. Dealers to Raise Market Share
Jan. 13 (Bloomberg) -- Mazda Motor Corp., Fuji Heavy Industries Ltd. and Mitsubishi Motors Corp. said they are rebuilding their U.S. dealer networks to improve market share from last year's combined 3.4 percent.
Mazda said it will convert half of 700 dealers into exclusive sellers of its brand by the end of 2006. Fuji Heavy plans to expand its network by 5 percent to 621 Subaru dealers by 2010 while Mitsubishi Motors reduced its fleet sales to between 10 and 20 percent from about 35 percent.
The three companies, lacking the designs and budget to match the 19 models planned for the U.S. this year by Toyota Motor Corp., Nissan Motor Co. and Honda Motor Co., are relying on the efficiency of their dealers to catch up in the world's largest vehicle market.
Mazda said it will convert half of 700 dealers into exclusive sellers of its brand by the end of 2006. Fuji Heavy plans to expand its network by 5 percent to 621 Subaru dealers by 2010 while Mitsubishi Motors reduced its fleet sales to between 10 and 20 percent from about 35 percent.
The three companies, lacking the designs and budget to match the 19 models planned for the U.S. this year by Toyota Motor Corp., Nissan Motor Co. and Honda Motor Co., are relying on the efficiency of their dealers to catch up in the world's largest vehicle market.
interesting figures on the cars sold per dealership for the various Manufacturers
clearly Mazda is getting the point that they need a better dealer experience for their customers.
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Joined: Oct 2005
Posts: 175
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From: Boise Idaho
Soo true, which is why I'll never buy a new Toyota. The dealer was great n all, but Toyota corp has gone downhill and snobnosed... there's known problems with the Tundras that they refuse to fix or admit to.
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