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Mazda To CEASE all NEW car incentives in US

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Old 08-16-2006, 01:10 PM
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Mazda To CEASE all NEW car incentives in US

http://today.reuters.com/news/articl...c=66&type=qcna

from reuters. profitability keeps going up even though they have already lowered incentives. so no they will try none at all.
Old 08-16-2006, 01:11 PM
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Hey, I guess if you don't like selling cars this is one way to go about it.

edit: Or it could mean that mazda thinks that they have a very strong line-up relative to the competition. Guess time will tell which is correct.

Last edited by alcimedes; 08-16-2006 at 01:16 PM.
Old 08-16-2006, 01:25 PM
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I really hope this is the case as I'm sick of people buying new leftover RX8's for less than I'm asking for my 2005 Shinka with 12,000miles on it......and I'm listed for $8,000 off the MSRP on my window sticker!!!! I think the incentives have really hurt the secondary market on these cars, if Mazda follows through on this it should help.
Old 08-16-2006, 01:28 PM
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I would have bought my car with or without incentives. Actually, I couldn't get any incentives when mine arrived because they didn't offer any. I don't think incentives play as big a role in sale choices as they make out they do. I think people evaluate their purchases based on other factors first.
Old 08-16-2006, 01:37 PM
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Originally Posted by BunnyGirl
I would have bought my car with or without incentives. Actually, I couldn't get any incentives when mine arrived because they didn't offer any. I don't think incentives play as big a role in sale choices as they make out they do. I think people evaluate their purchases based on other factors first.

It will bother you more when you start to hear about people getting 2006's for $5000 less then you spent. It's not that you're not happy with the purchase.....but no one likes to pay more for the same thing. Also, you are in the minority in that you were able to wait months for your car......I can barely wait hours
Old 08-16-2006, 01:41 PM
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hmmm. Does this mean i should not wait till Oct in hopes of better incentives on 06s? If they went away then I'd be pissed!
Old 08-16-2006, 01:46 PM
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I probably wouldn't have bought my 8 without the incentives, as I was only looking to spend mid 20s on a car at this point. But if I had been willing to spend more, I probably would have for an 06. But for the 05 automatic that I have I probably wouldn't have spent more. First gear is just too tall. But that said I still feel like I got a lot of car for the money. Plus I've found a great car club in the chicago area - I've had a lot of fun and met a lot of great people because I got the 8. It has become more than a car, it is a hobby.
Old 08-16-2006, 02:08 PM
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the key is to PRICE the car correctly in the first place

no ridiculously marked up MSRP please

if a product is priced right for the intended market to begin with, then there's no need for 'incentives'
Old 08-16-2006, 02:46 PM
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Originally Posted by bascho
It will bother you more when you start to hear about people getting 2006's for $5000 less then you spent. It's not that you're not happy with the purchase.....but no one likes to pay more for the same thing. Also, you are in the minority in that you were able to wait months for your car......I can barely wait hours
I got a discount on mine just because I used Costco. I couldn't get first time buyer discount on it. I would have had to buy a Mazda 3 to get that one. I didn't finance with Mazda because I could get a much better rate through my credit union. They didn't offer MAC cash on it at that time anyway, so that's a moot point. So far I haven't seen any comparably priced (MSRP)/equipped advertised with a larger discount than what I got. That may change in the next month or two, but so far I haven't seen it. A lady near me that I have been trying to get a hold of to join got a blue one that was (according to my mom's report as she encountered her at a restaurant last night) for MSRP of $32,000 and she paid $27,000 for hers. I don't know the details of what all she has in hers. I know she has the fabric seats (told my mom leather and suede but it is winning blue so it's not that) and a Navigation system. She also has a spoiler.

Her sun visor "melted" recently, too. Except, like torbee's, it took out her radio, navigation, et cetera. She said basically the only thing that works on it right now is that she can turn it on. I don't know if she got the electrical problem fixed or not but she is still waiting for a visor.

Back on subject, I have seen total base models periodically advertised for $22,500 at a few different dealers since May.

I don't think I would be particularly upset if I saw bigger discounts than I got because I didn't do too bad with what I got. Right now I only owe $7 more than it's worth, according to the credit union. LOL
Old 08-16-2006, 02:51 PM
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Originally Posted by BunnyGirl
I don't think I would be particularly upset if I saw bigger discounts than I got because I didn't do too bad with what I got. Right now I only owe $7 more than it's worth, according to the credit union. LOL

It sounds like you did ok.......of course the incentives haven't really been pushed on the 2006's yet.......wait till December

But it doesn't really matter for you since you are keeping yours
Old 08-16-2006, 02:56 PM
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Incentives don't mean dealers won't still deal, but it will raise the transaction prices overall and help us with our resales values.

I like this, it means Mazda feels that there products sell themselves more now.
Old 08-16-2006, 07:32 PM
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Yeah. I think it is a good move on their part.
Old 08-16-2006, 08:13 PM
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I doubt it works or the intent lasts long.

The article says it will start with the CX-7 which basically just came out so should have reasonable demand.

Let's face it though other auto makers keep lowering prices so unless there is a lowered MSRP to begin with it's not going to fly with the public, particularly if MPG continues to be a strong selling trend.

The RX-8 without huge incentives? Yeah, I'll believe it when I see it. They're having a tough time moving 2006's as it is (example: 21,888 for a new '06 base model is being advertised in San Jose).
Old 08-16-2006, 08:28 PM
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Originally Posted by ZoomZoomH
the key is to PRICE the car correctly in the first place

no ridiculously marked up MSRP please

if a product is priced right for the intended market to begin with, then there's no need for 'incentives'

Exactly. No incentives when I bought my '05. Just the sales manager and I throwing figures back and forth. I was pretty happy with the final price.
Old 08-16-2006, 08:32 PM
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The first week they hit lots in the Portland area they offered a base model for $22,500. I doubt they were having a hard time unloading them at that time. They had no 05s left on their lot for the three weeks previous to that and then got in an initial shipment of four 06s, one of which was the one I ordered, so was already sold. When I went in that Sunday at 1 p.m. to complete the paperwork they had just finished selling a new 06, which meant they were down to two 06s on their lot. Didn't seem to be a selling problem there. Then again, I'm sure it depends on the area you live also.
Old 08-16-2006, 08:33 PM
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COSTCO has good pizza

Like Bunnygirl, I used my Costco membership, and negotiated a fairly good price for my GT (A/T). At least I think it was a good price. I got it for $29,350.

Only thing is that the automatics don't come with the Aluminum pedals. Anyone know where I can get them cheap?

Also got 2K in rebates. (It's a 2-yr lease)
Old 08-16-2006, 10:50 PM
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Originally Posted by ZoomZoomH
the key is to PRICE the car correctly in the first place

no ridiculously marked up MSRP please

if a product is priced right for the intended market to begin with, then there's no need for 'incentives'
I agree.

Yes the low prices for "leftover" RX-8's hurts resale... but they are going for those prices for a reason. Not just because Mazda is putting out incentives, but because the market doesn't support that volume of RX-8's at invoice to MSRP prices.

There is more to a good car than just numbers, but price/performance is hurting the RX-8. The car either needs more power or a lower MSRP.
Old 08-17-2006, 02:50 AM
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I think the market is changing - when I got my 8 the dealers were swapping 3s which were beginning to get interest - but when kids start digging 8s instead of vipers then there is a wind of change developing - I am sure not going to get rid of my 8 - I am keeping my old 323 for it's utility - I am keeping the 8 for its class!
Old 08-17-2006, 11:12 AM
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I'd love nothing more then to see Mazda get rid of these incentives, and sell more like Toyotas, Hondas, and VWS do.. Obviously there's a problem here. Thank god I'm leasing my MS6, I took advantage of a massive incentive on a lease with a buyout option. However, I know in two years the car will be worth a lot less then the buyout on my lease, and will be worth jack on a trade in. I learned from my lesson the first time with my 04 RX8, so this car will not be bought out, unless they take a couple grand off the buyout in 2 years, which I doubt they will do. The depreciation of these cars is suffering badly because of all these incredible incentives. Mazda is becoming a "buy it you marry it" car, so as great as these deals are, they really kill you if you end up not keeping your car for more then 4-5 years.

Last edited by VikingDJ; 08-17-2006 at 11:14 AM.
Old 08-17-2006, 01:06 PM
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I heard that some folks are selling their rx8s at the end of their 2 yr leases, and paying the buyout and pocketing the difference.

Anyone try this?
Old 08-17-2006, 01:45 PM
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incentive is what made me buy. getting this car 10k off msrp made the deal. i might have gotten a rx8 later, but it really set me into buying it then.
Old 08-17-2006, 02:49 PM
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dealers are still going to be slashing prices on cars they can't get off the lot, like my dealer that has a few 2005 RX8 models yet
Old 08-17-2006, 09:42 PM
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^ really? I can only imagine the price that they are going for...
Old 08-17-2006, 10:41 PM
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I haven't seen any 05s near me in months!
Old 08-18-2006, 12:40 PM
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Originally Posted by BunnyGirl
I haven't seen any 05s near me in months!
they still had 3 about 2 months ago... they might have been totalled though during a hail storm that ripped through a bunch of car dealers a few weeks ago - will have to see in a few weeks durning my next service


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