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As the article says.... Good customer service breeds brand loyalty and advocacy, while poor experiences at a dealership can have far-reaching consequences that extend well beyond an individual retailer.
Mazda’s top ranking marks the fifth time it has led the industry in the eight years that JD Power has conducted the CSI study in Australia, but Australia’s number-two brand for outright industry sales – which has built its business on a strong appeal to private buyers and small businesses – clearly cannot rest on its laurels as other car companies follow its lead.
