bascho

Ford announced that starting with the 2007 model year, Ford and Mercury products will now have a 6yr/60,000 mile Powertrain Warranty and Lincoln will have a 6yr/70,000 mile Powertrain Warranty......AND Roadside Assistance is extended through the entire Powertrain Warranty period.

If that doesn't show that Ford is backing their products.......I don't know what else they could do.

expo1

They could match Hyundai??

Japan8

This is a good move. One that makes buying a new Ford much more attractive.

on another note... bascho, seen the FR500?

bascho

That would be nice.....but I just can't see them being able to do that based on volume of sales. Although Hyndai has been making a come back in the US......they are hardly matching Ford in US sales.......and if they ever do get to that level, they would probably reduce their warranty coverage.

bascho

Yeah, I was just about to reply to your thread

dmp

How about Ford annoucing their cars will be GOOD. I'd settle for that.

"New - Class leading HP and Handling!"

That'd be a REAL headline.

bascho

No one would believe an annoucement from Ford saying "Our vehicles are good". However, Ford extending warranty coverage makes a statement about standing behind their product. Baby steps guys......baby steps. Public perception is not something you change over night. I think this is a good step for Ford to take to try to change attitudes about their products.

Class leading horsepower is not something to brag about unless you can also state class leading fuel economy. The focus of most automakers with low-to-mid price point products is how to squeeze every mpg out of their engines without completely killing performance. Most of Ford's recent advances in power output have been accompanied by better fuel economy.......that is what is going to be most important from now until the end of the decade.

rx8wannahave

I agree, that's GREAT news. They are attacking the very thing that most people say they complain about....quality.

Personally, most people pay for their cars in 5 years so I think this is great news for the consumer.

While...lack of stuff I want is still a problem, lol. Build that Isisisissi, what ever concept 4 door that looks GREAT and I'd be all over it.

bascho

Ford definitely needs to get better at taking their great concept designs all the way through to production. The Reflex and Iosis were really nice looking and technically advanced concepts. Bill Ford keeps talking about "Innovation" but I don't think that's Ford's problem. Implementing innovation is. IMO Ford tends to have the best concepts of all the automakers year after year which proves our engineers can innovate. Follow through is the bigger problem at Ford......and I hope it get addressed soon.

Japan8

^ *DING* Give the man a prize.

I agree... this is one of Ford's biggest problems. They often have some great concepts, but the production car turns out to be a bit of a let down in comparison.... that is if it even makes it to production.

dmp

You and I don't define "good" the same way.

I'm not talking about quality - I'm talking about "exciting, Fun, Stylish - a car that doesn't just transport you - it MOVES you". F' a warranty. Look, if I'm Ford, and people want me to take a dump in a box and mark it guaranteed, I will. I got spare time.

Advances in power output? Have you driven a ford, Lately? Other than the Mustang the Ford car line gets out-muscled and out-economied just about across the board.

hogcar

Yea the Ford GT has been a big disappointment---insert sarcasim!

dmp

Several? Many? GT buyers have complained a LOT about the worksmanship of the vehicle.

hogcar

http://cgi.ebay.com/Cadillac-XLR-ONL...QQcmdZViewItem

Let me know how many are trading for something else.

dmp

I can't view ebay from work - is that just a link from a caddy somebody traded on a GT? That's not proof of anything. There's been plenty of links on this forum about GT owner-satisfaction. I didn't make up the data; just relating what I've read.

hogcar

What DATA?

Moostafa29

I'd still take one.

dmp

"Many" "Some" - references to number of owners who complained about the quality of the car.

bascho

Oh. Well, I think the Edge and MKX are pretty exciting. The Mustang is definitely exciting and for what they are, the Fusion/Milan/Zephyr are exciting next to their competition.

I love the Tommy Boy reference BTW


The Explorer/Moutaineer have comparible power to fuel economy for their class. The Fusion/Milan/Zephyr have comparible power to fuel economy for their class. The Escape/Mariner have comparible power to fuel economy for their class. Which Ford product is not comparible in it's class?

bascho

Only the owners of the very first production cars and they have all been repaired to customer satisfaction. Hey, what high $$$ supercar is never going to have any problems?.....it's how the company addresses the issues that counts. Ford did a very good job of fixing all the faulty rear upper control arms and I've yet to hear from an owner that didn't absolutely love their Ford GT.

snizzle

What does this auction prove? That filthy rich people can buy/trade/sell vehicles as often as they change shoes.

The XLR is not trying to be a ***** to the wall performance vehicle. It's still a luxury brand. A 550HP GT is faster than a 330HP XLR.... go figure.

Btw, this is not the XLR-V.

Oh but back on topic, I think any brand raising it's warranty has got to be a good thing. It really convey the feeling that they have confidence in their workmanship even if they don't, lol.

Aseras

I guess noone has seen blacksheep. Ford takes a crap in a can puts a good warranty on it and people buy it...

RotoRocket

iTrader: (1)

Ford's biggest problem is its 155 billion in long term debt, and a market capitalization of just 11 billion, and net revenue of 2 billion.

This is a massive problem.

What does Ford do TODAY? They cut their dividend in half (from 10 cents to 5 cents).

Bad move, Ford.

Ford has such deep problems, they need a miracle to turn things around, and their new product line is not a miracle, with or without a 60,000 mile powertrain warranty.

bascho

Tommy Boy not Blacksheep. Get your CF movies straight

bascho

Long-term debt is the key.... Also, you're missing the most important aspect when discussing LTD......the maturity date. Numbers like $155 Billion sound really big without any context.

BTW, reducing the dividend this quarter to $0.05 vs $0.10 last quarter was a smart choice made by the board of directors. The money will be better spent strengthening the company so that overall stock value can increase.

Ford does have deep problems.....but the LTD is not one of them. Also, you have no idea what Ford has in the pipeline for next year or the year after. The market is constantly being churned and every year there are some companies with new product and some with old......Ford is in the middle of that product cycle.