New Yorker

As you probably know, this campaign from the '70s is back. Is it just me—or does anyone else find it incredibly out of touch with reality? Thirty years ago you could argue that a good number of Americans had Chevys and loved them. Loved the brand "Chevy" and what it stood for. But today?! Aside from the 'Vette and some SUV/trucks, I think there's about as much as love between America and Chevy—the brand—as there is between America and… Maytag. People love their BMWs, people love their Minis, people love their Hondas (and, of course, people love their Mazdas), but Chevy? When I hear Chevy the first word that pops into my mind is "Lumina". (The second is "Avis".) I think this is a classic example of a "client wet dream" campaign—America the way GM oh-so-badly wishes it was. Alas, it's not. It serves only to dramatize just how insulated and how out of touch GM really is. How sad.

expo1

since The Yankee Mets game tonight is no longer close I thought I would look into that ad. Funy thing about it was the car that ad was about was the Chevette. The new ad is about an SUV. This LINK has a story about it.

therm8

Still more Chevy/GM's outside my apartment than any other make. In fact domestics lead imports by a fair margin in my area. GM is marketing, which involves getting people to think what you want them to think, so that they'll buy the product. It's still the best selling make in the US, though gob't and rental contracts definately aid in that. GM's coming along slowly, but they'll get there in a couple of years. The behemoths are moving in the right direction, but they don't move very fast.

Toyota's new add campaign touts how many cars/engines they build in the US, and how much they "care about America." If that's not a load of BS I don't know what would be. But it helps sell cars, so...

They are out of touch in the sense that they still focus too much marketing on their SUV's.

Winfree

Marketing plans may have been made well in advance of the recent gas crises -
and the power and usefullness of SUV and pickup trucks may outlive the shock at the pump, especially when you look at the gas costs Europeans are surviving.

Paul_in_DC

Chevy makes Corvettes and trucks (including vans and some beefy SUV's).

They also make some other junk that nobody really cares about.

Razz1

Were you refering to the cobalt? Or was it the Malibu?

mac11

iTrader: (1)

Its not as common for europeans to have a car or 4 sitting outside their house.....and every house on the entire continent.......like in america.

Paul_in_DC

Those aren't cars. They're rust generators. It's America's grass-roots effort to cultivate domestic rust supplies to avoid dependence on foreign imports.