No Official Price release yet
Mazda has been fairly tight lipped about pricing, but the article from the April R&T indicated a target base of $26K, and loaded to hit close to $30k.
Mazda will need to hit the price point very well, there is a lot of competition in this price range. The RX-8 does have a lot of cache value in that there isn't anything else quite like it. Unique features such as the rotary engine, freestyle doors, size and balance are some big pluses. But pricing it too high will kill it. All of the Asian performance cars suffered from this before (Nissan Z, Toyota Supra, Mitsu 3000gt, RX-7). There were a few other factors, but cost was the most significant contributor to the previous demise of these cars.
What i am hoping for is that I can get out the door with a 6 speed , good stereo, xenons, LSD all std and a sunroof option for $28K.