ZoomZoom

Here's the email that was posted on news:rec.autos.rotary, take it for what its worth...


January 10, 2002


Dear Mazda Dealer,

This week is an important week in the launch of the all-new Mazda RX-8, as
we just revealed the car and pricing at the North American International
Auto Show in Detroit, and launched a new website to promote this
revolutionary new sports car. Consumers have been anxiously awaiting
detailed information on this exciting new car, and now everything they have
been craving is right at their fingertips.

As you know, the Mazda RX-8 is truly a sports car like no other that was
built from the ground up incorporating the essence of the Mazda product DNA
and the "Zoom-Zoom" philosophy. To reflect this, we've created an exciting
and dynamic website that shows off the car from many angles. We've included
detailed specifications and features, interior/exterior 360 views, details
on the RENESIS rotary engine plus much more! And for consumers who can't
wait to drive the Mazda RX-8, we've included a 3D performance tour of the
Mazda Raceway at Laguna Seca.

One of the most significant components of the website is the build and order
section where customers can build their Mazda RX-8 and begin the pre-sell
process. As we communicated to you in your RX-8 Pre-sell folder, customers
cannot actually place orders online, but must visit the dealership to
complete the order process.

This new website plays a major role in our continuing effort to get
consumers excited and help get the word out about the launch of the all-new
Mazda RX-8 in Mid-2003. We are communicating the launch of this dynamic new
website to over 500,000 handraisers and enthusiasts through a direct mail
and email curriculum. Plus, we'll reach thousands more through a creative
Mazda RX-8 auto show brochure, which you will receive the week of 1/13.

We invite you to take a look at www.MazdaRX-8.com
<http://www.mazdarx-8.com/> to experience this exciting site firsthand. Be
sure to refer your customers to this website as their official source for
information on this exciting new vehicle.

Zoom-Zoom!


Kristen Simmons

Vice President, Marketing
Mazda North American Operations

MaRX8

Awesome!!!

zoom44

apparently who ever got that at my dealer didn't bother to share it with anyone else there. thanks for the post zoomzoom, i wonder if i can get my hands on that brochure

FritzMan

Probably should have been worded as: "This week is an important week in the United States launch of the all-new Mazda RX-8"

No web feature available in Canada. Probaly hard to do considering we don't even have a price yet!