gettingan8
07-03-2003, 07:39 PM
Please note Mazda said JULY!!!!
To: All Mazda Dealers
Attn: Dealer Principal/General Manager
The Mazda RX-8 IS UP AND ROLLING! The most revolutionary sports car ever will be on its way to your dealership soon. To better explain the production and launch timing and processes, below is a calendar of key launch milestones. Also attached is a listing of some of the major marketing launch activities for the RX-8.
Jan. 7: Production RX-8 was shown for first time at the Detroit Auto Show, pricing announced.
Jan. 8: Pre-sell website opened for customer orders. Japan receives over 5,000 pre-orders, US receives over 1,200 pre-orders, US dealers report first three months of supply sold out.
Jan. 9-16: Global Long-Lead Media Preview allows 350+ journalists to drive RX-8 at Mazda Raceway Laguna Seca.
Feb. 17: Mass production, job 1 (MP1), began on schedule.
Mar-Apr.: Media reviews appear in enthusiast publications and websites. Reviews strongly positive about car and engine.
Apr. 9: Public debut of RX-8 in Japan.
May 12: Mass production, job 2 (MP2), begins. MP2 cars are full-production, US-specification cars, incorporating lessons learned on MP1 (Japan market) cars.
June-July: US pre-sell customers receive six status e-mails directly from Mazda: when their car is placed in the build-stream, when a VIN is assigned, when car is built, when car is shipped, when car arrives in US and when car arrives at assigned dealership.
***Mid Jul: Pre-sell RX-8s arrive at dealers.***!!!
Mid-end-Jul.: Allocated production RX-8s arrive at dealers.
As you can see, this extensive time-table is designed to ensure a strong and successful rollout of RX-8.
I know you are anxious to get this car and many have customers who also can’t wait. The RX-8 is Mazda’s worldwide flagship, and it WILL be delivered and launched perfectly. RX-8 represents everything that zoom-zoom has been promising, and I’m confident it will put us back where we should be: at the top of consumers’ minds.
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To: All Mazda Dealers
Attn: Dealer Principal/General Manager
The Mazda RX-8 IS UP AND ROLLING! The most revolutionary sports car ever will be on its way to your dealership soon. To better explain the production and launch timing and processes, below is a calendar of key launch milestones. Also attached is a listing of some of the major marketing launch activities for the RX-8.
Jan. 7: Production RX-8 was shown for first time at the Detroit Auto Show, pricing announced.
Jan. 8: Pre-sell website opened for customer orders. Japan receives over 5,000 pre-orders, US receives over 1,200 pre-orders, US dealers report first three months of supply sold out.
Jan. 9-16: Global Long-Lead Media Preview allows 350+ journalists to drive RX-8 at Mazda Raceway Laguna Seca.
Feb. 17: Mass production, job 1 (MP1), began on schedule.
Mar-Apr.: Media reviews appear in enthusiast publications and websites. Reviews strongly positive about car and engine.
Apr. 9: Public debut of RX-8 in Japan.
May 12: Mass production, job 2 (MP2), begins. MP2 cars are full-production, US-specification cars, incorporating lessons learned on MP1 (Japan market) cars.
June-July: US pre-sell customers receive six status e-mails directly from Mazda: when their car is placed in the build-stream, when a VIN is assigned, when car is built, when car is shipped, when car arrives in US and when car arrives at assigned dealership.
***Mid Jul: Pre-sell RX-8s arrive at dealers.***!!!
Mid-end-Jul.: Allocated production RX-8s arrive at dealers.
As you can see, this extensive time-table is designed to ensure a strong and successful rollout of RX-8.
I know you are anxious to get this car and many have customers who also can’t wait. The RX-8 is Mazda’s worldwide flagship, and it WILL be delivered and launched perfectly. RX-8 represents everything that zoom-zoom has been promising, and I’m confident it will put us back where we should be: at the top of consumers’ minds.
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