DXT-Motorsports
09-12-2007, 02:49 PM
Let me first state that this is my opinion and is not directed to any specific manufacturer of forced induction kits for the rx8. Although I might use names for specific instances I do not mean any disrespect to your company or your products. I applaud these shops for the work they have done and their contribution to the community. This is just some constructive criticism.
I have been reading about FI kits for the rx8 for the last 4 years on this forum. As a multiple business owner I see so many things wrong with advisement of these kits. Because of the lack of information I see tons of these ridiculous threads that are virtually all the same pop up every day, and the same questions being asked repeatedly about specific parts and details.
So if I were going to manufacture a turbo or sc kit for the rx-8 this is exactly how I would present it to the community.
1. The first thing would be don’t release a kit until it is complete. As funny as it sounds there are instances of it happening almost every where.
2. Don’t talk about items that may or may not be included in the kit weather it is an item that might be different or not be there at all. Again this goes to issue number 1.
3. After you have spent all that time with development and putting the pieces together and the kit is ready for sale be as descriptive and informative as you possibly can (WITHOUT GIVING AWAY THE FARM) This means detailed information of every part! When you release this kit you don’t want to be answering questions all day, and the consumer would be more inclined to buy a kit that has all their questions answered up front rather than having to ask a million questions about what’s in the kit how it runs ect.
4. This goes back to number 3. When I say without giving away the farm give as much detail about every single part included in the kit without telling the person enough to where they could go out and buy every part in the kit to recreate it at a lower cost. If you have a part that is a replica of another for example a waste gate, show the specs of both and detailed pictures or the replica part vs. that of the real thing internals and all. I would assume that if you are using a replica you already bought the real thing for testing purposes.
5. The install. This is an extra bonus for the consumer. Once all of the production pieces are ready for sale do a write up of the install with detailed pictures from start to finish. Don’t just include this for the people buying the kit but show it to the public so they can see everything that’s involved.
6. Power numbers. Don’t release a kit if you don’t have dynos of the actual production kit. This just creates more questions. When releasing the dyno sheets. Explain and list any upgraded performance parts on the test car that do no come with a kit so there is no question when someone buys the kit and does not produce similar results. So when your kit is done strap it to the dyno DO A FULL RUN WITH THE MAP IT COMES WITH. This shows people exactly what they are getting out of the box. No questions no headaches. Explain that it is the base map prior to tuning.
6. Now if you are claiming the kit can produce X amount of hp/torque with proper tuning SHOW IT. For example if your kit out of the box will put down 300whp 240torque and you say it can hit 350whp and 400whp with specific tuning. PUT UP DYNOS WITH THESE NUMBERS and explain what was done to achieve these number be it boost increase added performance parts. Better yet release your kit with stage options for power all at once. So when people buy it right away they will have the options now rather than later.
I fully believe if any manufacture followed these basic steps it would increase sales greatly. Some may say it’s easier said than done, or time is money and this take more time. Put it this way you have already spent countless days and money in development of this kit. Do you really want to sit there and have to defend your product, answer questions for days/weeks/months before the kit is actually selling well or someone buys the kit does it for you? Taking care of all possible questions first will result in higher sales, faster sales, and more time to work on other projects.
Flame me if you want but I think most people would agree with me that when kits are release more definitive information needs to be released.
I have been reading about FI kits for the rx8 for the last 4 years on this forum. As a multiple business owner I see so many things wrong with advisement of these kits. Because of the lack of information I see tons of these ridiculous threads that are virtually all the same pop up every day, and the same questions being asked repeatedly about specific parts and details.
So if I were going to manufacture a turbo or sc kit for the rx-8 this is exactly how I would present it to the community.
1. The first thing would be don’t release a kit until it is complete. As funny as it sounds there are instances of it happening almost every where.
2. Don’t talk about items that may or may not be included in the kit weather it is an item that might be different or not be there at all. Again this goes to issue number 1.
3. After you have spent all that time with development and putting the pieces together and the kit is ready for sale be as descriptive and informative as you possibly can (WITHOUT GIVING AWAY THE FARM) This means detailed information of every part! When you release this kit you don’t want to be answering questions all day, and the consumer would be more inclined to buy a kit that has all their questions answered up front rather than having to ask a million questions about what’s in the kit how it runs ect.
4. This goes back to number 3. When I say without giving away the farm give as much detail about every single part included in the kit without telling the person enough to where they could go out and buy every part in the kit to recreate it at a lower cost. If you have a part that is a replica of another for example a waste gate, show the specs of both and detailed pictures or the replica part vs. that of the real thing internals and all. I would assume that if you are using a replica you already bought the real thing for testing purposes.
5. The install. This is an extra bonus for the consumer. Once all of the production pieces are ready for sale do a write up of the install with detailed pictures from start to finish. Don’t just include this for the people buying the kit but show it to the public so they can see everything that’s involved.
6. Power numbers. Don’t release a kit if you don’t have dynos of the actual production kit. This just creates more questions. When releasing the dyno sheets. Explain and list any upgraded performance parts on the test car that do no come with a kit so there is no question when someone buys the kit and does not produce similar results. So when your kit is done strap it to the dyno DO A FULL RUN WITH THE MAP IT COMES WITH. This shows people exactly what they are getting out of the box. No questions no headaches. Explain that it is the base map prior to tuning.
6. Now if you are claiming the kit can produce X amount of hp/torque with proper tuning SHOW IT. For example if your kit out of the box will put down 300whp 240torque and you say it can hit 350whp and 400whp with specific tuning. PUT UP DYNOS WITH THESE NUMBERS and explain what was done to achieve these number be it boost increase added performance parts. Better yet release your kit with stage options for power all at once. So when people buy it right away they will have the options now rather than later.
I fully believe if any manufacture followed these basic steps it would increase sales greatly. Some may say it’s easier said than done, or time is money and this take more time. Put it this way you have already spent countless days and money in development of this kit. Do you really want to sit there and have to defend your product, answer questions for days/weeks/months before the kit is actually selling well or someone buys the kit does it for you? Taking care of all possible questions first will result in higher sales, faster sales, and more time to work on other projects.
Flame me if you want but I think most people would agree with me that when kits are release more definitive information needs to be released.