Mazda RX-8 Sales Stronger than Expected
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Mazda RX-8 Sales Stronger than Expected
This from an internal Ford Motor Company news source.
HIROSHIMA, Japan, June 2, 2003 (FCN) -- Japanese consumer demand for the new Mazda RX-8 is 500 percent stronger than expected. The first RX-8s were delivered in Japan this week and there are more than 5,000 orders for the rotary powered, four-door sports car.
Mazda had expected to sell 1,000 RX-8 cars a month, so the order bank is already equal to the first five months of production. Mazda will begin building RX-8s to Australian specifications this month and there are already 300 of those spoken for by customers.
The RX-8 is to make its U.S. debut in mid-summer. Mazda Motors in the United States has not yet said how many preorders they have for the revolutionary car, but dealers say consumer interest is high.
Mazda had expected to sell 1,000 RX-8 cars a month, so the order bank is already equal to the first five months of production. Mazda will begin building RX-8s to Australian specifications this month and there are already 300 of those spoken for by customers.
The RX-8 is to make its U.S. debut in mid-summer. Mazda Motors in the United States has not yet said how many preorders they have for the revolutionary car, but dealers say consumer interest is high.
mostly harmless
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hooooooooolly cripes... i hope that the RX-8 doesnt' turn out to be another "boom then bust" kind of cars (like the Thunderbird, 350Z, etc)... but 500% over expected??? only one word to say: wow 
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i'm not sure. It looks like Mazda marketing have got it right. After all, they did say they were targeting people who want something different and are happy to take a risk in purchasing a car that is innovative and different. And could afford it too. Middle Upper type of people with a practical bias.
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It was precisely those "boom and dust" kind of cars that led Mazda to produce a 4-seater instead of 2. I bet that cars like the RX-8 and the Mini Cooper will have pretty steady sale because they have remarkable performance and actual utility. The 350Z is nothing more than a bunch of parts put together, it would be pretty hard to sustain that level of sale in a decent but not great performing 2-seater, in a bad economy no less. Mazda on the other hand, seems to know how to make sports cars that are more than the sum of its parts. The miata is a modern sports car icon that was put together with a lot of economy car parts. I truely hope that the RX-8 will do well here to make way for the FE RX-7, the David that will slain Goliath
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does anyone think these numbers will look good enough to Ford, so that Mazda will be given the green light for an FE RX7?
i know--from what i have read--there will be a concept at the Tokyo Motor Show, but there was an RX-01 concept that never came into fruition.
just curious on what others think.
santino
i know--from what i have read--there will be a concept at the Tokyo Motor Show, but there was an RX-01 concept that never came into fruition.
just curious on what others think.
santino
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If I remember correctly, the RX-01 concept was made before Ford took over. Mazda was in serious financial trouble and Ford was not going to gamble on another rotary sport car right after the failure of FD. I think Mazda today is in much better shape and the rotary engine technology has matured another ten years. I think there is a very good chance we see the FE if the RX-8 do well. My $0.02
I Am Rotary Powered
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From: San Francisco, California
Originally posted by santino
does anyone think these numbers will look good enough to Ford, so that Mazda will be given the green light for an FE RX7?
i know--from what i have read--there will be a concept at the Tokyo Motor Show, but there was an RX-01 concept that never came into fruition.
just curious on what others think.
santino
does anyone think these numbers will look good enough to Ford, so that Mazda will be given the green light for an FE RX7?
i know--from what i have read--there will be a concept at the Tokyo Motor Show, but there was an RX-01 concept that never came into fruition.
just curious on what others think.
santino
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From: Houston
Originally posted by wakeech
hooooooooolly cripes... i hope that the RX-8 doesnt' turn out to be another "boom then bust" kind of cars (like the Thunderbird, 350Z, etc)... but 500% over expected??? only one word to say: wow
hooooooooolly cripes... i hope that the RX-8 doesnt' turn out to be another "boom then bust" kind of cars (like the Thunderbird, 350Z, etc)... but 500% over expected??? only one word to say: wow
-Mr. Wigggles
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From: North Kingstown, RI
Re: From a reliable source
Originally posted by boowana
If the sales of the RX-8 meet or exceed sales expectations, there will probably be a two-seater RX-8.
If the sales of the RX-8 meet or exceed sales expectations, there will probably be a two-seater RX-8.
Hope your as right as you always are.P.S. Nice to see you back again.
Pure Unadulterated Fun
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From: Monterey Park, CA
Re: Re: From a reliable source
Originally posted by cueball1029
P.S. Nice to see you back again.
P.S. Nice to see you back again.
He better not have bought a Mini or WRX.
doc RX-8
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From: Cape Town
Read the interview with Nobuhiro Hayama, General Manager of Powertrain Development at Mazda here .
Highlights:
1. We want to develop more torque and refinement without using a turbocharger or supercharged system.
2. We are committed in the long term to rotary.
3. A larger two-door coupe was being thought about.
4. RENESIS engine: he does not want it to be used outside of the Mazda brand.
Highlights:
1. We want to develop more torque and refinement without using a turbocharger or supercharged system.
2. We are committed in the long term to rotary.
3. A larger two-door coupe was being thought about.
4. RENESIS engine: he does not want it to be used outside of the Mazda brand.
Pure Gold
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From: Bucks County, PA
Originally posted by mav
Just wondering... how many RX-8's are being produced per year for the US market?
Just wondering... how many RX-8's are being produced per year for the US market?
Pure Gold
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From: Bucks County, PA
I think 350Z is targetting about 35,000 or more for the USA (sold 16k between Jan-May 2003), the S2000 has been selling between 6,000 - 10,000 every year for the last three years.
Surprisingly the G35+G35C will be well over 35,000 this year (sold 26k between Jan-May 2003). See http://www.nissannews.com/?<a href="...ndex.shtml</a>
Surprisingly the G35+G35C will be well over 35,000 this year (sold 26k between Jan-May 2003). See http://www.nissannews.com/?<a href="...ndex.shtml</a>
mostly harmless
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From: Greater Vancouver Area, BC
...the link didn't work for me...
considering that the G35C is an entirely different beast from the sedan, and that the sedan is not a competitor with the RX-8 (segment-wise), i wonder what proportion of those +35k units are the coupe "version"...??
considering that the G35C is an entirely different beast from the sedan, and that the sedan is not a competitor with the RX-8 (segment-wise), i wonder what proportion of those +35k units are the coupe "version"...??
