my 04 wont start when i crank the key it wants to but doesnt is this the fuel pump?

 

There are many reasons for a failure to start. Basically it could be anything from fuel pump failure, fuel pump leaking, a weak battery, engine failure, a missing/corroded engine block ground strap, a basic flood due to lack of proper ignition maintenance, a flood due to engine failure, a flood due to a weak or failing starter, etc...

We need some more information to help pinpoint which one it is.

1: How many miles are on your current coils, plugs, and wires?
2: How many miles are on the current engine?
3: How old is your battery?
4: How old is your starter?
5: What is your recent maintainance history? (I don't mean just oil changes, oil changes have nothing to do with starting unless the engine is seized, and there is maintainance needed far beyond just oil changes)