WOW, Mazda's Huge Decline in Production/Sales for January 09
 

Mazda Motor Corporation’s production and sales results for January 2009 are summarized below.



I. Production

Breakdown Jan. 2009
Units YoY
Change (%)
DOMESTIC
PRODUCTION Passenger Cars 29,019 -67.2
Commercial Vehicles 2,111 -41.0
Total 31,130 -66.2
OVERSEAS
PRODUCTION Passenger Cars 11,015 -54.4
Commercial Vehicles 3,403 -43.1
Total 14,418 -52.2
GLOBAL
PRODUCTION Passenger Cars 40,034 -64.4
Commercial Vehicles 5,514 -42.3

Total 45,548 -62.7

Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD units).



1. Domestic Production
Due to a reduction in global demand, Mazda’s domestic production volume of passenger and commercial vehicles in January 2009 decreased 66.2% compared to January 2008.



[Domestic production of key models in January 2009]

Mazda3 (Axela): 14,016 units (down 53.7% year-on-year)
Mazda2 (Demio): 6,909 units (down 52.9% year-on-year)



2. Overseas Production
Due to a reduction in global demand, Mazda’s overseas production volume of passenger and commercial vehicles in January 2009 decreased 52.2% compared to January 2008.



[Overseas production of key models in January 2009]

Mazda6: 6,834 units (down 54.4% year-on-year)
BT-50: 3,403 units (down 43.1% year-on-year)



II. Domestic Sales

Breakdown Jan. 2009
Units YoY
Change (%)
DOMESTIC
SALES Passenger Cars 12,845 -30.2
Commercial Vehicles 2,108 -21.6

Registration Total 10,709 -34.4
Micro-mini Total 4,244 -11.1

Total 14,953 -29.1



Amid diminished overall market demand, Mazda’s total domestic sales volume of passenger and commercial vehicles in January 2009 decreased 29.1% compared to January 2008.
Mazda’s registered vehicle market share was 6.1% (down 0.7 points year-on-year), with a 3.3% share of the micro-mini segment (down 0.2 points year-on-year) and a 5.0% total market share (down 0.6 points year-on-year).



[Domestic sales of key models in January 2009]

Mazda2 (Demio): 3,879 units (down 31.4% year-on-year)
AZ-Wagon: 2,430 units (down 2.5% year-on-year)



III. Exports

Breakdown Jan. 2009
Units YoY
Change (%)
EXPORTS Passenger Cars 20,168 -72.0
Commercial Vehicles 39 -87.5

North America 6,682 -71.9
Europe 4,764 -83.9
Oceania 4,003 -38.8
Others 4,758 -61.8

Total 20,207 -72.1



Due to a reduction in global demand, Mazda’s January 2009 exports of passenger and commercial vehicles decreased 72.1% year-on-year.



[Exports of key models in January 2009]

Mazda3: 10,871 units (down 63.0% year-on-year)
Mazda2: 4,244 units (down 52.4% year-on-year)

Its kind of hard to see how any car maker is getting by in this economy.

Yum.

Now I think my Honda FIT just worth even MORe money :)

still considering to sell it @ MSRP (Yeah its used, but trust me I can probably sell it off at that price LOL) and get a 2010 Mazda3 instead. :)