From an Italy's point of view (BTW a'm not hardly a Fiat-fan, italian people in their past have PAID a lot of money to Fiat in term of "kind of bailouts"), it's clear that CHANGE Chrysler Line Up will be a BIG and DIFFICULT challenge.
Rumors of today talks about a spin-off of Fiat auto (the car branch, excluding Ferrari and Maserati) from Fiat Group (if Opel operation will be signed). This will be a ENORMOUS change in Fiat because the owners (Agnelli family since its birth) will change and the automotive group will be a "public company". I'm a little bit skeptical about the products, tough.....i'm not see americans buy in mass a Fiat 500 a grande Punto or a Panda (or cars of that size designed and branded Chrysler). Lot of tech problems IMHO. |
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