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I purchased/ordered my car at MSRP at Courtesy Mazda... in Las Vegas by going to Costco.com and using their order form. The RX-8 was not listed so I chose the Mazda 6. When the Costco dealer rep called, I told him what I did. He said that normally he could go below MSRP but that he could not do that on the RX-8 due to the limited supply of new RX-8s that will be available. The really neat thing about this is that the "upcharge" to the guy off the street will be 2 to 4 K and I at least avoided that issue. I am also getting all of my acceesories installed at no extra charge as dealer "adds".
I ordered the auto but changed it to manual after learning the price differentials on accessories of manuals versus autos. Specifically the auto costs at least $390 more when you add the aluminum pedals and leather gear ****. All things considered I think the manual is a better deal and I'll take the extra 37 horses too.
If you order accessories do it early as adds. I ordered the exhaust finishers, rotary inserts, aluminum bezel vents, blue tint fog lights, and leather parking brake lever.
I ordered my car through Thousand Oaks Mazda at MSRP... But they are clueless. And I hear the service the department is on the clueless side as well. In fact several of my co-workers can't stand the entire group, the Star Automotive group.
According to Kurt, a salesman at Hine Mazda in San Diego, they never mark up from MSRP, and he specifically said that included the 8. I forget his exact words but he almost made it sound like they might negotiate down from there, to below sticker. If you're a good negotiator it's worth a try. He seemed like a straight-up guy and gave me lots of good info on the car. Nice to find someone who knows their product. Like any dealer, there were clueless reps onsite; make sure you call ahead and ask for Kurt.
Owner since 7/17/03: Velocity Red GT, 6MT, black/red leather, navigation, rotary accents, 6-disc CD. Sold the spare kit.