Mazda, Fuji Heavy Overhaul U.S. Dealers to Raise Market Share

[zoom44]

Jan. 13 (Bloomberg) -- Mazda Motor Corp., Fuji Heavy Industries Ltd. and Mitsubishi Motors Corp. said they are rebuilding their U.S. dealer networks to improve market share from last year's combined 3.4 percent. Mazda said it will convert half of 700 dealers into exclusive sellers of its brand by the end of 2006. Fuji Heavy plans to expand its network by 5 percent to 621 Subaru dealers by 2010 while Mitsubishi Motors reduced its fleet sales to between 10 and 20 percent from about 35 percent. The three companies, lacking the designs and budget to match the 19 models planned for the U.S. this year by Toyota Motor Corp., Nissan Motor Co. and Honda Motor Co., are relying on the efficiency of their dealers to catch up in the world's largest vehicle market. the rest of the article is found here interesting figures on the cars sold per dealership for the various Manufacturers clearly Mazda is getting the point that they need a better dealer experience for their customers.

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[Y&Y]

For Mazda instead of making the showroom more prettier, they should make the employees at these dealerships more honest and nicer. In the end its all about the service.

[JRichter]

I think a better advertisement campaign would help, also.

[raspyrx7]

Soo true, which is why I'll never buy a new Toyota. The dealer was great n all, but Toyota corp has gone downhill and snobnosed... there's known problems with the Tundras that they refuse to fix or admit to.

[NomisR]

Well, i think Mazda is making their dealer network exclusive dealers to provide better dealership services since a combined dealer usually has crappy services.