View Full Version : RX-8 Advertising


MarkW
08-10-2003, 11:50 AM
If there is going to be a TV ad for the RX-8 in October, what sort of ad and music do you think would suit the RX-8?

Personally, I think most car ads are a load of cr4p.

Renault - VaVa Voom
Fiat Punto - Human League
Mazda - ZoomZoom
Vauxhall - Cant even remember

The only car as I can think of that I like at the moment is the Audi RS6 with the Bull.

I would rather just see some good shots of the car (interior and exterior) with some nice scenery and some appropriate music. I think rock music generally goes well with fast cars. I just hope they dont make it too girly, we've already got Formula Woman :o

How about some suggestions for some good tunes instead of zoom-zoom-zoom?

Lensman
08-10-2003, 11:55 AM
Well:
You Spin Me Right 'Round - Dead or Alive
would doubtless be highly appropriate but as I can't stand it:

Kashmir - Led Zeppelin.

RobDickinson
08-10-2003, 02:25 PM
Adds I've seen for it so far are a bit max powerish, but they are yank.

Jon H
08-10-2003, 02:32 PM
Got a couple of ideas:

You keep me hanging on (by Diana Ross or someone in Motown I cant remember who)

Or

You aint never gonna get it (Destinys Child or someone like that)

You get my drift

JH

MarkW
08-10-2003, 03:50 PM
Just saw the Chrysler advert with the Crossfire. Song is "I drove all night" which is a great tune, shame about the arty B&W shots though.

I think Tom Petty - Running Down a Dream is a great driving song.

c170673
08-12-2003, 01:43 AM
Behind the Wheel - Depeche Mode

Fuel - Metallica

A couple of my "driving tunes"

Chris

AnilS
08-12-2003, 03:51 AM
Leftfield - Release the pressure.

But sadly, I feel we're going to get Zoom Zoomed all over the place.

AnilS.

AndyPearce
08-12-2003, 03:51 AM
Originally posted by Jon H
Got a couple of ideas:

You keep me hanging on (by Diana Ross or someone in Motown I cant remember who)

Or

You aint never gonna get it (Destinys Child or someone like that)

You get my drift

JH

Following this train of thought one of my 3yr old sons favourite soungs springs to mind;

They're not gonna get us - Tatu :p

Bez
08-12-2003, 06:35 AM
From what I've read on various media review websites we're in for quite a different approach for the very first advert - no reggae zoom-zoom music this time. This could all change further on down the campaign.

Take a look at the downloads section of the Australian RX-8 website (http://www.mazda.com.au/articleZone1_rx8.asp?articleZoneID=2227) - a video (TV commercial?) plus a streaming copy of the US and Aussie TV adverts (unfortunately these are a little unreliable).

But will Mazda even feel the need to aggressively market the RX-8? Pre-orders are good and the feeling is sales will be strong after the car hits the streets.

Bez.

Wing
08-12-2003, 06:48 AM
Low rider!

cw007
08-14-2003, 08:54 AM
or what about Tom Petty's " I wont back down"

RobDickinson
08-14-2003, 09:02 AM
How about :

Pariah - Powerless.

Ahem...:)

c170673
08-21-2003, 04:11 AM
From watching Pulling Power on Tuesday we have a new contender for the music on the RX-8 TV adverts.

You spin me round (like a record) - Dead or Alive

Chris

RobDickinson
08-21-2003, 04:21 AM
All the Dead Pilots - Better Late Than Never?

:))

MarkW
08-21-2003, 06:34 AM
Originally posted by c170673
From watching Pulling Power on Tuesday we have a new contender for the music on the RX-8 TV adverts.

You spin me round (like a record) - Dead or Alive

Chris

I think Lensman already has copywright on that one :) (see his post at the top of the thread)

Lensman
08-21-2003, 07:05 AM
Originally posted by MarkW


I think Lensman already has copywright on that one :) (see his post at the top of the thread)

I'm glad SOMEONE noticed... ;)

c170673
08-21-2003, 07:16 AM
Apologies Lensman, I did have a quick scan of the thread first but my old eyes aren't what they used to be (too much time reading the Forum I think) perhaps I should avail of your services if we ever have a RX-8 Club meeting.

Chris

Lensman
08-21-2003, 10:07 AM
Originally posted by c170673
Apologies Lensman, I did have a quick scan of the thread first but my old eyes aren't what they used to be (too much time reading the Forum I think) perhaps I should avail of your services if we ever have a RX-8 Club meeting.

Chris

Hey, I wasn't in the least bit serious you know... honest guv. :cool:

Jon Brittan
08-21-2003, 10:31 AM
Originally posted by Lensman


Hey, I wasn't in the least bit serious you know... honest guv. :cool:

Rubbish, I could see you through my window, sharpening your knives :)