rotarynews.com
06-12-2003, 03:52 PM
http://rotarynews.com/view.php?id=188
One of the confusing things for those waiting for the new Mazda rotary is this is the first all-new-rotary powered car from Mazda to come out since the popularization of the Internet.
Remember back in 1992, when the FD3s RX-7 came out? Were how many of us were on the Internet? How many of us were on the big list? Did the list even exist back then (when did Jeff N. start the list?) How many of us would have killed for a place to go to read new information about the RX-7 back then? I remember not seeing my first FD in person until well into 1993, even though the magazines had spy shots, production photos, test drives, etc as far back as 1991.
I wasn't on the Internet back then, but I was electronically connected, on the old BBS systems. Yet there was little to no Mazda content on these boards. There was no central place to go and chat about Mazdas. Local clubs had broken off from the national club, and these were dissolving even further. Any information from local clubs was second hand at best. There was little to no information for non-insiders at the time, at least nothing like there is today. The information we had mainly came from the dealers, and magazines. All of which was official information released by Mazda's PR Department.
The Internet changed everything. It made information accessible, in turn more confusing, and introduced information overload. We visit websites that have people talk about seeing the RX-8, we have list members from all around the world reporting in about "this, that and the other thing..." Mazda hasn't fully adapted to this new medium yet. Their website offers no information, no tracking system, and no new news about the shipment of cars. This may be partly due to the fact that the RX-8 hasn't officially been launched for sale in the US yet. The old world media of magazines are 1-3 months behind, by the nature of the print medium. Rumors (or factual information) propagates the boards and lists, but there is no official source to back it up.
The RX-8 has been a long time in coming. Remember October 1999 and the RX-Evolv? The rumor mill was in full production the summer of 1999, leaking tidbits about a Mazda rotary concept. After the unveiling the the Evolv, the rumors were either confirmed or blown off. In 2001, we saw the first RX-8 concept, with the equal amount of rumors going around before. Here it is, June 2003, and people are finally seeing the fruits of that concept on the streets for the first time. But there is no official word on the net to confirm this. They are reporting any sightings to their local RX lists, which then gets copy and pasted into this list, the forums, and other boards. We hear of boats shipping with "the first cars." We have "Mazda insiders" that hand out information, then fail to update that info when Mazda changes plans. We have copy-and-pasters that take posts from lists and post it to boards, and visa versa. All the while, Mazda hasn't released any information yet, since in their view, the product has yet to be released to this market.
However, Mazda will release information shortly. As soon as next week with the short lead press preview in LA. So, once again, stay tuned.
One of the confusing things for those waiting for the new Mazda rotary is this is the first all-new-rotary powered car from Mazda to come out since the popularization of the Internet.
Remember back in 1992, when the FD3s RX-7 came out? Were how many of us were on the Internet? How many of us were on the big list? Did the list even exist back then (when did Jeff N. start the list?) How many of us would have killed for a place to go to read new information about the RX-7 back then? I remember not seeing my first FD in person until well into 1993, even though the magazines had spy shots, production photos, test drives, etc as far back as 1991.
I wasn't on the Internet back then, but I was electronically connected, on the old BBS systems. Yet there was little to no Mazda content on these boards. There was no central place to go and chat about Mazdas. Local clubs had broken off from the national club, and these were dissolving even further. Any information from local clubs was second hand at best. There was little to no information for non-insiders at the time, at least nothing like there is today. The information we had mainly came from the dealers, and magazines. All of which was official information released by Mazda's PR Department.
The Internet changed everything. It made information accessible, in turn more confusing, and introduced information overload. We visit websites that have people talk about seeing the RX-8, we have list members from all around the world reporting in about "this, that and the other thing..." Mazda hasn't fully adapted to this new medium yet. Their website offers no information, no tracking system, and no new news about the shipment of cars. This may be partly due to the fact that the RX-8 hasn't officially been launched for sale in the US yet. The old world media of magazines are 1-3 months behind, by the nature of the print medium. Rumors (or factual information) propagates the boards and lists, but there is no official source to back it up.
The RX-8 has been a long time in coming. Remember October 1999 and the RX-Evolv? The rumor mill was in full production the summer of 1999, leaking tidbits about a Mazda rotary concept. After the unveiling the the Evolv, the rumors were either confirmed or blown off. In 2001, we saw the first RX-8 concept, with the equal amount of rumors going around before. Here it is, June 2003, and people are finally seeing the fruits of that concept on the streets for the first time. But there is no official word on the net to confirm this. They are reporting any sightings to their local RX lists, which then gets copy and pasted into this list, the forums, and other boards. We hear of boats shipping with "the first cars." We have "Mazda insiders" that hand out information, then fail to update that info when Mazda changes plans. We have copy-and-pasters that take posts from lists and post it to boards, and visa versa. All the while, Mazda hasn't released any information yet, since in their view, the product has yet to be released to this market.
However, Mazda will release information shortly. As soon as next week with the short lead press preview in LA. So, once again, stay tuned.