On speed vision, Wrangler jeans (in a commercial) has Dale Earnhardt (<sp?) Jr. leaning up on what looks like a Corvette. In the backgoudn some chick is singing about "all I need is a fast car like Steve Mcqueen (<sp?)". Now if my memory serves me right, good 'ole Steve was famous in Bullet for driving a Ford Mustang not a Chevy - seems the singer should have done a little more research to me. OR im just being overly anal. :D

thought you'd like to know.

On speed vision, Wrangler jeans (in a commercial) has Dale Earnhardt (<sp?) Jr. leaning up on what looks like a Corvette. In the backgoudn some chick is singing about "all I need is a fast car like Steve Mcqueen (<sp?)". Now if my memory serves me right, good 'ole Steve was famous in Bullet for driving a Ford Mustang not a Chevy - seems the singer should have done a little more research to me. OR im just being overly anal. :D

thought you'd like to know.
The singer is Sheryl Crow and the song has been around for a little while. I'm sure no one thought about what cars were used by whom when they asked her to use her song in a Wrangler commercial.

The Icemastr doesn't give a rotor.

The Icemastr doesn't give a rotor.
Do you kiss your girlfriend with that mouth? :p

well the ad isnt advertising a corvette, the line is i need a fast car like steve mcqueen, a corvette is indeed 'like' a mustang from a cerrtain point of view (it is a fast car albeit superior.) so at the end of the day guess what...the commercial succeeded, you're talking about it, you identified the main goal selling jeans to people who like cars, thats all the commercial aimed to do. marketing aint it a bitch.

so at the end of the day guess what...the commercial succeeded, you're talking about it, you identified the main goal selling jeans to people who like cars, thats all the commercial aimed to do. marketing aint it a bitch.

Unless one person buys it because of this "mistake" it didn't succeed. There will be some people who catch this mistake who are Wrangler customers that won't buy it anymore because of this mistake.

Unless one person buys it because of this "mistake" it didn't succeed. There will be some people who catch this mistake who are Wrangler customers that won't buy it anymore because of this mistake.

buying the jeans wasnt the aim of the commercial, it doesnt tell you where to buy them or how to buy them, product awareness was the goal (and we recognized the product). however I'd like to know who is buying or not buying jeans based on a lyric that may not match up with an image of a car. :p

"so at the end of the day guess what...the commercial succeeded, you're talking about it, you identified the main goal selling jeans to people who like cars, thats all the commercial aimed to do."

brand awareness is not derived from the mustang-corvette mistake though. It's dale earnhardt that's making consumers aware of Wrangler jeans, "not people who like cars" regardless of what car is back there. I understand what you are saying though, but it's not the mistake that people are focusing on to buy the jeans it's Dale Jr.

Boo-boo on Wrangler's part, but what do you expect from Wrangler/VF? They will have tons of Jr. fans buying their product though.

"so at the end of the day guess what...the commercial succeeded, you're talking about it, you identified the main goal selling jeans to people who like cars, thats all the commercial aimed to do."

brand awareness is not derived from the mustang-corvette mistake though. It's dale earnhardt that's making consumers aware of Wrangler jeans, "not people who like cars" regardless of what car is back there. I understand what you are saying though, but it's not the mistake that people are focusing on to buy the jeans it's Dale Jr.

Boo-boo on Wrangler's part, but what do you expect from Wrangler/VF? They will have tons of Jr. fans buying their product though.

indeed true, but just to push the symantics one step farther, i believe jr. drives a chevy car in NASCAR ;)

indeed true, but just to push the symantics one step farther, i believe jr. drives a chevy car in NASCAR ;)

There's the culprit! Dale has to advertise Chevy and there is your answer Silver 1.3!

Good job Feras!

i swear i dont work in advertising. i did take marketing 101 though.

I thought a bunch of car guys - of sports cars no less - would be more sympathetic to this observation. It goes beyond all the arguments of "what" they're selling or "who" they are selling to. At least to me it does. Its about the details. Anything you do should be done with care and forethought and should have a form follows funchtion kind of synthesis. When you evoke a ledgend like Steve McQueen / Corvette (even though its subtle) / Ford (again, subtle) / Jr. (NASCAR racer - unlike McQueen - Road racer) and you jumble them together to and audience (Speedvision) of people who know (say 25% or so - maybe less) who know and have seen bullet and recognize the mark. It should make sense as a whole. Its like those guys who buy Mercedes B's and put BMW look alike rims on them. I may look good but to people in the know its just crass.

To me it made Wrangle look like a bunch of people trying to jump on the NASCAR band wagon (a racing series - IMO - that should be shot between the eyes and laid to rest) just to sell a product - CRASS.

Is this mistake so horrible to Wrangler as to cause the end of the world - No. Of course not. But its bad form in my opinion, you bet - Ford and Chevy are automotive icons and racing rivals for years - you dont merge them (unless your building hot rods - then anthing goes), they dont mix - same goes for songs and subliminal advertising. If your going to use it, then you better do it right.

Anyway - it was just an observation - not a comment on how and why the advertising industry works. I wouldn't wear Wranglers if you gave them to me. No, scratch that - I do need to change the oil every once in a while. :p

I thought a bunch of car guys - of sports cars no less - would be more sympathetic to this observation. It goes beyond all the arguments of "what" they're selling or "who" they are selling to. At least to me it does. Its about the details. Anything you do should be done with care and forethought and should have a form follows funchtion kind of synthesis. When you evoke a ledgend like Steve McQueen / Corvette (even though its subtle) / Ford (again, subtle) / Jr. (NASCAR racer - unlike McQueen - Road racer) and you jumble them together to and audience (Speedvision) of people who know (say 25% or so - maybe less) who know and have seen bullet and recognize the mark. It should make sense as a whole. Its like those guys who buy Mercedes B's and put BMW look alike rims on them. I may look good but to people in the know its just crass.

To me it made Wrangle look like a bunch of people trying to jump on the NASCAR band wagon (a racing series - IMO - that should be shot between the eyes and laid to rest) just to sell a product - CRASS.

Is this mistake so horrible to Wrangler as to cause the end of the world - No. Of course not. But its bad form in my opinion, you bet - Ford and Chevy are automotive icons and racing rivals for years - you dont merge them (unless your building hot rods - then anthing goes), they dont mix - same goes for songs and subliminal advertising. If your going to use it, then you better do it right.

Anyway - it was just an observation - not a comment on how and why the advertising industry works. I wouldn't wear Wranglers if you gave them to me. No, scratch that - I do need to change the oil every once in a while. :p

i noticed it when i first saw it, but i like you did know it was a wrangler ad, and this discussion continues to be free advertising for wrangler brand awareness. whether or not you would buy any or not...(me i only wear CK jeans :) eh thats a lie but i like the good stuff)

Boo-boo on Wrangler's part, but what do you expect from Wrangler/VF? They will have tons of Jr. fans buying their product though.
Yeah, NASCAR fans will buy them, but that's probably only because K-mart is the closest store to the trailer park. :D

(ducks and runs)