Mazda ain`t doing too bad:

The Mazda3 sedan took Best New Economy Car; the hatchback Mazda3 Sport version of the same car took Best New Sport Coupe/Sedan under $35,000 honours; the Mazda6 won Best New Family Sedan; and the Mazda RX-8 was judged Best New Sports/Performance car.

Check it out:

http://autos.en.msn.ca/advice/windowshop.aspx?contentid=4022203&src=Home&pos=Edit4

Perhaps now while they are trying to capitalize on those wins, we should start a massive publicity campaign for the horrible customer-sat situation they have with RX-8 owners?

But, on the other side of that, the 3 looks like a hell of a car for the price.

I've seen quite a few 3s lately. I think they look very nice with the OEM wheels and some window tint.

They strike me as chick-mobiles, but that's just my opinion.