Rx-8 logo challenge
Originally posted by SA22C
This isn't a RX-8 logo, but it's a logo I plan to have made for my good old RX-7. What do you guys think?
This isn't a RX-8 logo, but it's a logo I plan to have made for my good old RX-7. What do you guys think?
... IMHO (and being an art director/creative director) I'd lose both of those horizontal (beveled) bars above and below the RX7 letters.
They really don't add to your design of the rotary motif ... keep it simple and clean.
I'd also try a version where you try slightly rounding the corner edges of the RX7 to match the organic curved shape of the rotary together with the "X/7" (I can see you were following the italic "blocky" "mazda rotary engine" letters for style, but maybe for this slightly rounded cornered version a handwriten style might be better suited for the "mazda rotary engine" letters)
I'd also try and match the slant/angle of the "z" from the above mazda logo typeface - it could help balance your "7," being a part of the "x" so the right will gain alittle more negative space between the middle of the "X" to help with the readability of the "7" and also by changing the angle clockwise - this will make the negative space between the "R & X" alittle smaller and the bottom space between the "X" a little bigger ... which should all help with improving readability.
Good luck and most of all have fun!

Now it that makes no sense at all to you - welcome to the wonderful world of graphic design ... :D
Last edited by bwayout; Oct 22, 2002 at 03:00 PM.
now see, i was about to steal that logo and use it as my avatar- but now that bwayout has pointed out all of the problemms with it, i definetly don't like it anymore.
just kidding that is pretty good work. i think bwayout has a point though about the horizontal bars and matching the slant of the "x" with the "z" in mazda. great work really
just kidding that is pretty good work. i think bwayout has a point though about the horizontal bars and matching the slant of the "x" with the "z" in mazda. great work really
DO we need to make this a real deadline! We don't want to get the client mad at us ... (sorry I forgot that this isn't where I work)
If only I had the time ... I'd love to play around with designing type treatments for the RX-8 or any car ... except I'm here at work (reading this addictive forum)
Yeah I agree! What's your background? Do alot of logo designs?
If only I had the time ... I'd love to play around with designing type treatments for the RX-8 or any car ... except I'm here at work (reading this addictive forum)
Originally posted by zoom44
great work really
great work really
Actually, I've got no real art background to speak of, but I've always mucked about with logos and the like. This particular piece came about during a particularly boring shift at work 
I've got another version that I made in contrast that's appended to the bottom of the posted image if anyone's interested.
I tried matching the slant between the 'x' and 'z' but I couldn't get it to look particularly good. I think that I reached a happy compromise however. I ditched the bars (though I was rather fond of them
). I also moved the text around a touch. I couldn't find a good font to do any 'handwritten' lettering, so I left it as is. If anyone knows where I can get a font simliar to the Miata lettering, please let me know.
SA22C

I've got another version that I made in contrast that's appended to the bottom of the posted image if anyone's interested.
I tried matching the slant between the 'x' and 'z' but I couldn't get it to look particularly good. I think that I reached a happy compromise however. I ditched the bars (though I was rather fond of them
). I also moved the text around a touch. I couldn't find a good font to do any 'handwritten' lettering, so I left it as is. If anyone knows where I can get a font simliar to the Miata lettering, please let me know.SA22C
Originally posted by SA22C
Actually, I've got no real art background to speak of, but I've always mucked about with logos and the like.
Actually, I've got no real art background to speak of, but I've always mucked about with logos and the like.
).
... I ditched the bars (though I was rather fond of them
).
).
... If anyone knows where I can get a font simliar to the Miata lettering, please let me know.
SA22C
SA22C
I like your new top version, the best ... but, I missed your original slightly rotated rotary
- it had added some fun energy to the design
... (and sorry its very hard for me to stop being an art director, so please dont take this critique personal) but I'd move up the mazda type so it has the same space that "rotary engine" has below your RX7 all in all, keep up the great work! :D
It's only realy important that you're happy with it! I'm caught up in things like reproduction and reducing issues that affect readability - that I have to deal with everyday...
Last edited by bwayout; Oct 22, 2002 at 08:13 PM.
Thanks for the feedback. For the rotor, I plumb forgot I had it rotated. Good think I do all my work in vectors
Believe it or not, I actually found a font called Miata. God bless the internet. Anyway, time for bed. Thanks again for the feedback.
SA22C
Believe it or not, I actually found a font called Miata. God bless the internet. Anyway, time for bed. Thanks again for the feedback.SA22C
Miata font
I totally forget where I got it exactly, but I just searched on google for miata font. Oh wait, I found it 
http://www.teammiata.com/libs/font.htm
enjoy. As for me finishing my logo, I best hurry up. I've got a line on a nice 78 model with no rust!

http://www.teammiata.com/libs/font.htm
enjoy. As for me finishing my logo, I best hurry up. I've got a line on a nice 78 model with no rust!
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